As an entrepreneur, especially an online entrepreneur, FOMO is really, really real. There’s carts closing and new platforms and shiny new things we want to buy all over the place. But you can successfully navigate FOMO and also confidently avoid spending time, money, or energy on things that you don't really need (yet) in your business. In this post, let’s talk about some real strategies to prevent FOMO and conscientiously decide what to do with this thing that’s caught your attention.

Fear of selling is everywhere. And we have to talk about it. We have to talk about it because you have to sell. If you can’t sell, you don’t have a business – or at least not a profitable business. A while back, I did a poll in my old Facebook group (now retired) and asked a bunch of different questions about selling.

I see this all the time: biz owners (especially women) NOT talking about what they sell and how to buy from them. What is this about? A fear of other people’s opinions. A fear being spammy, sleazy, or pushy. A fear of being judged for talking about how people can give them money.

Instagram Stories are really where a lot of the magic happens on Instagram. (It also happens to be one of my favorite ways to show up for my audience!) Video content is something that people really gravitate towards. It makes us feel like we’re connecting 1-1 with someone in real time.

Selling, even in the best of times, gives some people the heebie jeebies. We might feel bad. We might feel greedy. We might feel sleazy, slimy, icky, all sorts of feelings. But then something happens like a global pandemic, and those feelings can become a whole lot worse. Selling in uncertain times, pandemic or otherwise, can be uncomfortable depending on how you approach it. But selling ethically in uncertain times is possible.

I’ve heard several people online lately condemn “consistency” and I've seen people refer to it as impossible, harmful, elitist, ableist, inhumane. And I was surprised. In my experience, consistency is more supportive and sustainable for managing your energy while getting results in your business.

Before we even get to have sales conversations, we have to get people to notice us and our businesses. That’s where visibility comes in.

If you find that in your business, you are really struggling to get enough people to notice that you even exist in order for them to know how you can even help them, this post is for you.

A lot of people make marketing out to be this super complex thing, and it certainly can be, but it doesn’t have to be.

There's a way to understand it that allows it to feel more accessible to most of us. And that is through the concept of Know, Like and Trust.

Sometimes, we all struggle with the feeling of “oh my gosh, nothing is happening in my business right now”. And in those moments, it can be really tempting to give up on what you’ve been doing and desperately try something else.

If you’re looking to grow or improve your small business, you may have already done quite a bit of searching trying to find help to get from where you are to where you want to be.

When you know you're ready to get some guidance on growing your small business, it’s time to search for a small business coach.

A small business coach is someone that can help a solo entrepreneur or CEO with a small team reach their goals more quickly and effectively with customized solutions and support.

If it’s time for you to hire a business coach, then you’ll soon come to realize that searching for one is pretty easy. A quick Instagram or Google search will bring up many small business coaches that would probably love to work with you.

A lot of clients come to me when they are already running a profitable business and now want to scale. Meaning they want to keep growing their income and impact, but they don’t want to work more hours.

Typically they assume that selling online courses is going to be the best way to make this happen. But knowing how to create an online course and knowing how to sell online courses are two separate things entirely.

In the online business world a lot of people will tell you that the best or only way to scale your business is with online courses, and that’s simply not true.

My specialty is helping entrepreneurs scale their business in the simplest way possible for them. It’s crucial to me that we find an offer that compliments their goals, their strengths, how much they want to work, and what their clients need from them.

Recently I was having a discovery call with a woman who’d created an amazing online course for travel photography, but she was struggling to sell it. All of the people who’d taken her course so far had loved it, so she knew the issue wasn’t the content.

One of the more challenging aspects of sales calls and discovery calls is that sometimes you realize you don’t want to work with the person. We get so worried about countering objections on discovery calls that we can forget it sometimes happens where someone wants to work with us, but we don’t feel like it’s a good fit.

Sales objections: we’ve all had them! But that doesn’t make it any less frustrating. Isn’t there some magic formula or script to follow that would turn every “no” into a “yes?” Sadly, no. I mean, if I had that kind of wizardry I’d be teaching at Hogwarts! There are some best practices though and I’m sharing them with you.

Have you ever had a great conversation with a potential client and then it seems like they’ve fallen off the face of the earth? You begin to worry that they’ve ghosted you and you have no idea why. Was it something you said? Do they think you’re an idiot? Did you offend them? Was the price point too high and they were too embarrassed to tell you?

In the world of business there’s a lot of talk about systems and automation for good reason. There’s a ton of tech out there that can make our lives easier. And it doesn’t have to be complicated or costly either, thankfully!

One of the first things I set up in my business was Acuity for scheduling my discovery calls and coaching calls. I’ve been using it for so long it’s hard to imagine doing business without it now.

For a lot of online entrepreneurs we aren’t always closing a deal on the discovery call. Sometimes we send a recap email with details from the call, and other times it’s a proposal. Usually these are sent within 24 to 48 hours after a call, and sometimes they are time bound. Especially if a proposal or an offer has a deadline.