cliENt suCCeSS sToRiEs
Curious about working with Erika?
Case Study
“I would recommend Erika to anyone who is looking to gain a deep understanding of online business owners and independent or creative marketers—whether you are a brand or an individual, Erika knows how to cut through the fluff to the core of what these communities want from brands and each other.”
“The Community team at HoneyBook sought out working with Erika on an exploratory pilot project because we trusted her positioning, her values-driven approach, and knew from past collaborations that she had the deep knowledge and expertise to guide us. I've known Erika for almost as long as I have been working at HoneyBook and have had the opportunity to collaborate with her on several content projects in the past. We stayed in touch, periodically checking on the work we were doing in our respective spaces. I knew based on those interactions that she was exactly the kind of person we would want to bring on as a consultant for this project.
There are risks that come with working on a pilot project—namely, that the hypothesis you initially brought to the table could be totally wrong, which might be a huge blow to the consultant or external partners you are working with. That was not the case with Erika at all. We entered into our project with a clear idea of what we thought it would entail but we remained open to feedback and learnings along the way that led to big wins:
1. Realizing our initial hypothesis was wrong based on Erika's feedback and guidance, which led us in a better direction to invest her time and expertise
2. Erika was able to map out gaps in our understanding of the audience we're serving both on the go-to-market side (positioning) and product side (services)
3. Because Erika is so well trusted in her field and only works with clients she aligns with in terms of values and impact, we were able to forge new relationships and get introduced to new audiences we otherwise would not have had the chance to connect with
Erika knows that she knows her stuff. She brought me and HoneyBook along for a thorough education of what the online community landscape looks like right now, how it’s changed in the last 5-7 years, and she did it in a way that ignited excitement and sparked "aha" moments. She's collaborative and confident and provided us with more insights, ideas, and consulting than we had hoped for or even sketched out at the start of our time working together. Working with someone of this caliber in a very approachable and accessible way made the investment worth it.
I've worked with a number of consultants in the last 5-7 years, and can understand the hesitation that comes with starting in on an engagement with someone new or maybe less familiar to you because they're new to your network. If you came to Erika from a referral, a professional recommendation, or even a Google search and want to work with someone with decades of values driven experience who unapologetically loves what they do and knows how to ignite that excitement in others... you are in the right place.”
-Kait Masters, Senior Community Development Manager at HoneyBook
Testimonials
Miranda didn’t have to choose between revenue growth and taking time off!
“Since my private strategy call with Erika in early 2022, I’ve made more money with fewer clients than during the same time period in 2021. To be specific, I’ve made $3,000 more from Jan - April 2022 than I did in Jan - April 2021.
I more than doubled my prices for my two service offerings this year (2022) and Erika helped walk me through the mindset drama around the rate increases, as well as the marketing strategy to shift my messaging and get in front of a slightly different audience that is more in line with my new pricing.
Every single time I work with Erika, I make my money back and then some. She’s really helped me create a sustainable business that has room for growth, and more importantly, room to step away. I’ve had to tend to two big personal matters this year and was able to do so without worrying about income dips.”
-Miranda Rodriguez
“Before working with Erika I felt overwhelmed by how to market my business (read: spread the word and ultimately bring in new clients). I knew my options/different strategies but wasn’t sure what to focus on for my specific business, based on how I work best.
Since working with Erika I now feel confident about how to speak to the value/service I provide beyond keeping clients Quickbooks accounts up to date. I also feel confident about the schedule we set up for email/IG/pitching- it’s realistic/feels doable for me, which is fabulous. She teased ideas and concepts that I didn’t really know I had (but apparently were buried in there somewhere) and verbalized them so clearly and helpfully!
Erika’s superpower is making big, nebulous things (like “marketing”) feel actionable and doable. Cutting out the fluff and saying “this is what you need to do.” Erika provides value in a super holistic way, so she’ll almost certainly end up helping in other areas that you didn’t actually know you needed help with!
I would recommend Erika to anyone who is looking to get whole-human, individualized marketing help with their business. Erika’s definitely not “one-size fits all” with her help, and is the antithesis of “bro-dude” marketing. (Ugh!) She’s ethical and compassionate and genuinely wants to help grow your business in a way that feels good and is sustainable to you.”
-Stephanie Cleary, Witches and Weirdos
After working with Erika, I had a super clear plan that was actionable, challenging, and thoughtful. It also set me at ease around what I could/should get done before I went on hiatus and how to plan for that. I now feel confident about how to put together a plan for each quarter or year as I go forward, and what it'll take to get there.
Rikki’s Wins:
- clarity around additional offerings and pricing
- really great support around how to change language around my offerings and website to better suit my clients
- a clear direction around my ideal clients
I would recommend Erika to anyone who is looking to put together a game plan but is having a hard time seeing all the pieces in play. Dive in if you need support on taking that next big step but are feeling nervous!
“Before working with Erika, I felt disorganized and unclear about my business and my biggest concern was being able to scale without increasing the stress aka it felt like more money = more stress. After working with Erika, I see where tasks can be streamlined and delegated. Even more importantly, I've gotten clarity on what I ACTUALLY want to offer and that it is 100% possible (and even more energizing) to do so.
I got clear on how to create both recurring and passive income. I've been trying to figure this out on my own for the first five years of my business to no avail. This gives me space, resources, and energy to focus on growth. My business hit 100K gross revenue for the first time!
Since working with Erika I now feel confident about pacing myself and stepping away from what doesn't serve me and my business. Erika paves the way to finding the true essence and authenticity in your business and teaches you how to share it with the right clients for long-term, sustainable growth. Investing in Erika is an investment in yourself. As a business owner, you are the core and will yield the highest return on investment.”
Katelyn Calhoun, Teardrop Pictures
“I had been holding off on creating a program for about a year, but at the start of 2021, I felt the nudge to get going with finally creating it. I wanted to create this offer because I wanted to have something that incorporated all of the favorite parts of my 1:1 client work in a way that could serve more people at once. I came across Erika’s Next Big Thing offer and knew it was exactly what I needed to help me get out of my head and into creation.
I launched the beta of my program in the fall of 2021 and completely filled all the spots without a big launch or promotion! The best part was that the people who went through the program saw amazing results such as 5x and 10x their investment. It was proof that this program needed to exist in the world. I’m planning on launching the program in March of 2022 as my signature offer and can’t wait to see what happens with it next!
If you’re thinking of creating and launching a new offer, work with Erika!! She asks the perfect questions, is incredibly strategic, and co-creates with intention alongside you. I loved having someone outside of my brain make sense of what I was trying to create and help me do that in a way that felt really good to me. Erika helped me create a structure around my offer that helped me to shape it into something that would be irresistible to my people. It was so worth it to have her help as I created this new thing!!”
-Danait Berhe, The Asmara Agency
“Before working with Erika I felt confused and flustered about my business and my biggest concern(s) were figuring out how to reach more ideal clients and create new ways of attracting them. After working with Erika, I ran my first webinar, connected with many more ideal clients, learned how to market a new offer, clarified my messaging, and discovered new strengths on my team that I wouldn't have necessarily found otherwise!
Thanks to Erika, I now feel confident about the unique offer I have and how to get it in front of people who want to buy it. I would recommend Erika to anyone who is looking to get marketing support that feels truly personalized and will make you feel like a VIP.
Erika's an expert in her field but she's also so compassionate that she can meet you wherever YOU are. It's also a great fit for anyone who is neurodivergent or LGBTQ+ as she creates an extremely affirming space for people who hold those identities.”
-Caroline Sumners, Empower Academic Coaching
“I’ve hired Erika time and time again to give me fresh eyes on my business as it’s grown into the multiple six figure range and help me shape my marketing plan, my copy and the vision I have for it.
Erika has an incredible and innate skill for looking at a business and knowing what it needs to grow and thrive. Working with her always blows me away and leaves me with the exact roadmap I need to succeed.”
-Kendra Hennessy, Mother Like a Boss
“I hired Erika to help me create and launch a new offer to bring in more passive revenue versus direct client work. I run a busy digital marketing agency and wasn’t willing to waste valuable time and resources with trial and error on developing and launching my personal brand.
Erika gave me clear insights, perspective, and helped me refine my big ideas into actionable steps that were easy to implement despite my busy lifestyle. She mapped out a concise launch strategy to ensure I could be profitable right away, and not burnout in the process. She also gave me some ideas to have a waitlist of excited buyers before the cart opened for my new offer.
If you’re ready to make your next revenue moves, are overwhelmed with the options and possibilities, and know your time and money are valuable...you need to hire Erika! ”
“Before working with Erika I was really struggling with figuring out how to stop exchanging my time for dollars as a service-based business, but I now I have achieved my goal of flipping my income ratio so that the majority comes from digital product sales, allowing me to be more exclusive with my custom clients.
This is exactly what you’ve been looking for if you want to get out of the daily tasks of your business and focus on strategies that will move you into a CEO role.”
-Amanda Guarniere, The Resume Rx
“Before joining Erika’s group program, I was working with my clients, getting clients through referrals, and making some profit.
But I felt completely dissatisfied with my business. I knew that I was spending WAY too much time working with clients, figuring out new marketing tactics, or stressing about why I wasn’t making the money to show for the time and energy I was expending.
And growing my business seemed next to impossible. Because while on paper everything was “fine,” I knew that my revenue was NOT matching the amount of time and energy I was spending on my business.
And I spent well over $10k in a little less than 12 months investing in resources, group programs, & private coaching to figure out what the HECK I was doing wrong (not to mention the amount of freebies I downloaded and are sitting in my inbox!). Turns out, none of them had a good answer for me.
Then, Erika’s program opened, and it was an IMMEDIATE YES.
Rebellious Success is one of the best investments I’ve made for my business to date.
Through her program, Erika showed me exactly how to develop my own growth path to take bold steps in my business & have it align with the work that I love and that truly lights me up.
Within the first 3 months of joining her program, I tripled my monthly revenue with consistent income. And now, at the tail end of the program, I can say with confidence that my business is truly aligned with what I love in an ethical, fun, & fulfilling way.
And I’m on track to make more in these 6 months than I made all of last year.
Unexpectedly, I niched down even further and can FINALLY say that the time I spend on my business matches the money sitting in my bank account.
But most importantly, the work I’m doing is completely aligned with my lifestyle and what I love most.
If you’re tired of spending money on things that are not moving the needle for your business, join Rebellious Success. Erika is amazing and the support you get in the group is truly unmatched.”
-Jackie Rodriguez, Email Copywriter
“I expected the community to be great, but I didn't expect them to be THIS great.
Being able to get coached by Erika in the group meant that others could also offer their ideas and contributions and even though it was sometimes scary to talk about money stuff or fears in front of others, ultimately what it did was give me practice to confront these fears and make them less daunting.
I've had 49 new contracts since working in Rebellious Success, and at the end of Q2 this year, I'd made 169% more money than I did in all of 2020. I created 2 new offers while in the program, and beyond all of that (which is pretty good), I feel much more aligned and have been able to lean into who I am as an entrepreneur and as a coach.
In my opinion, it's worth the investment. It's actually a great value since you're investing in yourself, and surrounding yourself with like-minded people who will help lift you up.
-Megan Hamilton, ubu skills
“My goals were to develop connections, gain confidence, and maintain a flexible lifestyle for my family and growth (personally and professionally). Having someone that I could bounce ideas off of, get insight on business tools, and connect with on a weekly basis was extremely beneficial.
Thank you Erika for being an incredible mentor and now friend! I owe so much of this growth to you!”
-Christy Roushey, The House of Roushey
“Working with Erika has been critical to my success. I knew she would be able to help me get clarity about the direction of my business. We created a definition of success that makes perfect sense for my life and my business, and outlined a clear path to get there.
Setting business goals with Erika is so much fun! She taught me how to take small action steps that lead to big results. Erika was able to break down the big tasks I needed to accomplish and show me how to get them done step by step. I absolutely love working with her.”
-Jillian Ehrenberg, Petal + Hive
“I’m so proud of how I now understand the deeper meaning behind why I do what I do and who I'm doing it for. Before working with Erika, I was afraid to step into the limelight as a business owner, because I had never written a proper business plan.
Erika's coaching helped me to figure out what I do best and to feel confident about showing my face on social media, because she really highlights the importance of honesty and authenticity in your business, and the right to sell ethically.
Before working with Erika I was really struggling with so many aspects of my business: I would discount my price midway through a sales call, I didn't feel capable of creating good content, and I was afraid of giving away trade secrets, worrying that people wouldn't bother paying me if I helped them. Now, I feel super confident about my work, my pricing, and my voice, and I really look forward to sales calls. If you want an expert's eyes on your business (and why wouldn't you?), then I can't recommend Erika enough.”
-Carrie-Ann Kloda, Kith & Kin Wedding Coaching
"Before working with Erika I had been at a standstill - not dreaming as much as I needed to, or not thinking big enough. I wanted to level up in my business and find sustainable ways to grow my revenue and reach. I loved our calls because we’d start a conversation about one thing and then discover the real thing holding me back was something else. Erika was great at pointing out areas where I had an opportunity in my business and where I needed to work on my self in order to succeed in those areas.
Since working with Erika I've tackled many beliefs around money, learned techniques for dealing with overwhelm and inability to focus, and developed and launched an online course. If you’re ready to grow and willing to be coachable, getting support from Erika will help you reach your goals."
Lauren Kirkham, Lauren Kirkham Photography
“I started working with Erika because she said she could make sales not feel so yucky and man did she deliver! Not only do I not feel gross about marketing and selling my services, but she helped me to see the true value of what I do for others. When it came time to raise my prices this time I got to skip the hemming and hawing and uncertainty about whether or not I would scare clients off. I learned I was just charging my worth and my clients WANT to pay me for that.
On top of all of that, Erika helped me focus and refine my course while keeping me accountable and on track so it will ready for launch much sooner than I thought possible.
My fourth quarter was a huge success and I’m so excited to feel like I’ve been ramping up for big moves next year. I know I can make things happen with Erika in my corner.
Seriously... hire her. You won’t regret it.”
-Katie Painter, The Katie Painter
“Erika is my sales secret weapon! Her wide range of experiences and positive spin on marketing has built up and expanded both my own confidence and the confidence of my clients. Having her as a part of our team training was such a valuable addition to what we offer. Thank you!
-Beryl Young, Recapture Self
“Working with Erika is a true delight! She has clear, smart ideas about selling without being creepy, that you can implement immediately and begin to see results from right away. Erika has a deep understanding of people and what drives our decision making so that she can help you, as the seller, see what works best for you, all while keeping the product and customer in mind.
Erika will help you work with your strengths and identify areas where you can improve so that you can see immediate outcomes. When I really want to be focused in my efforts and in implementing changes, Erika is the person I look to for guidance.”
-Kristin Brenner, Integrity Mind Body Yoga
Erika is one of my favorite business people to follow online. She's genuine and funny and smart and just all around awesome. So, when I found myself struggling to get clear on a new offering, I was so excited to realize it was the perfect time to work with her!
As I imagined, working with Erika feels a lot like she shows up online - she's warm, smart, thoughtful and generous with her time and expertise. I'm so excited about my new offer! It's the perfect combination of what I know will help my clients most and what I most want to share with them!
If you're struggling with clarity on exactly what you want to offer, I highly recommend working with Erika - she's awesome!
-Michelle Barry Franco
“Erika creates a warm, safe space to share questions and challenges and I got more personal attention and time on our calls than I expected. She has a way of cutting to the core in asking you the right questions to uncover the right offers and structure for your business that will work with your financial and lifestyle goals.
With Erika there are no right and wrong answers… only what is right for you. And the impact of her smart advice is feeling empowered and feeling like your choices are aligned.
During my time in Rebellious Success, I finally got the courage to do my first ever live streams + in-person formal talk. A huge milestone for me! Being in community with others who are also making big moves was inspiring and motivating. Knowing that you have people supporting you and keeping you accountable makes a WORLD of difference.”
-Beth Farris
“I am so grateful I found Erika! With her insightful suggestions and exuberant cheerleading, I had the tools I needed to more than double my holiday sales this year!
Not only that, but I’m also feeling ready and excited to begin a new year equipped with what she’s taught me.”
-Anna Vos, Anna Parade
