Ep. 107: How to Leverage Free Publicity w/ Simone Sauter
Marketing ourselves to grow our businesses can feel like a never-ending slog a lot of the time. Especially when you are always trying to keep up with new social media trends and platforms. But what if you could have another way to grow your visibility that also instantly increased trust for you and your brand? That's where free publicity comes in!
But if you aren't already famous, how can you possibly pitch and get picked up for these amazing opportunities? Shockingly, it's not as difficult as you'd think! And one way to grow recognition is by getting the PR, not the other way around.
That's why in this episode I'm joined by PR expert Simone Sauter who has a background in PR & Journalism and has also grown a successful coaching practice based on pitching herself to various platforms. She shares her signature framework and common mistakes in this episode.
Simone Sauter is a PR & Publicity Coach, bestselling author and tech nerd. She helps coaches, consultants and trainers to become the go-to expert and consistently attract high-paying clients by building authority, trust and credibility through the power of the media. Simone has nearly 2 decades experience in the media and PR world. She worked as a journalist for 8 years and before her entrepreneurial journey as a PR manager for several fortune 100 companies. She also has a master’s degree in Journalism and PR and is a certified PR consultant. But most important is that she has built a very successful coaching business in the relationship coaching niche solely by using PR which means that she understands 100% how to make PR work for your coaching and consulting business in a way that you get new clients.
LINKS:
https://simonesauter.com/case-study/
https://www.linkedin.com/in/simonesauter/
ADDITIONAL LINKS:
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On this week's episode of the sell it sister podcast, I'm joined by special guest Simona Satar. Simone is a PR and publicity coach best-selling author and tech nerd. She helps coaches, consultants, and trainers to become the go-to expert and consistently attract high paying
clients by building authority, trust and credibility.
Through the power of media. Simone has nearly two decades experience in the media and PR world. She worked as a journalist for eight years and before her entrepreneurial journey, she was a PR manager for several fortune 100 companies. She also has a master's degree in journalism and PR and is a certified PR consultant.
But most important is she's built a very successful coaching business and the relationship coaching niche. Solely by using PR, which means that she understands a hundred percent how to make PR work for your coaching and consultant consulting business in a way that will get you new clients. You can find her@simonesoftware.com.
You can also download her really cool case study that she mentioned in this episode. At Simone soccer.com forward slash case hyphen study. And you can also find her on LinkedIn at Simone softer and softer is spelled S a U T E R. So I was really excited when Simone reached out to me, you'll hear me mention how she actually had pitched me for this.
And, uh, while I get a lot of pitches, I definitely don't always say yes to all of them. But I definitely did with this one, because I know that if you are anything like a lot of the people that I work with, you sometimes wonder how the heck you can find more amazing clients, right? More people who would just love to work with you, or would love to refer you to people who would work with you.
And it can sometimes feel very overwhelming to figure out like, where are these people and how do I get in front of them? And, um, what are some other opportunities I could take advantage of that? Aren't just. Social media. I feel like that's sort of the default is to think about creating content for social media.
And so PR is a really great alternative to that. Um, and as you'll hear us talk about, I also thought like, I, I was pretty surprised, um, and this is why I wanted to have her on, I was pretty surprised that she says like, you don't need. To already kind of have PR to get more PR. And I think that's a really refreshing thing to hear is that no matter what starting point you're at right now, you can.
Leverage the power of PR. And this is something that I want to take advantage of more for myself in 2021. So I was just really, really, really, um, really excited for this. And I will say to you, even if you're like, I'm a coach, a consultant or a trainer, I'm still give this one a listen anyways, because, uh, there, there's just a lot of really great advice that she has that.
I think you can still apply to your own business regardless. All right. Without further ado to the episode. Okay. Hi, Simone. Welcome to the sallet sister podcast. It's so great to have you. Thanks so much for having me, Erica. Yeah. So why don't you start by telling the listeners a little bit about what you do and also how you got to do what you do right now?
Sure. So, uh, I'm a PR and publicity coach and I help coaches and consultants and trainers mainly to, um, get publicity. So to be featured on podcasts and magazines on stages on TV. To build their expert reputation and basically to get more clients with ease so that they, you know, become more visible. And I do this because I actually have built a successful online coaching business, myself just solely with, um, PR and publicity in the relationship coaching
niche.
And yeah, it took me like 18 months to create an advertising value of more than 3 million Euro, which means if I would have had to pay for the expense. The exposure that I had with ads, I would have had to spend 3 million Euro. So on, on my entrepreneurial journey, which started in 2014, I met so many amazing people, like really awesome people with amazing gifts.
And they just struggled to get themselves out there and they just struggled to reach, you know, the people that they wanted to help. Um, so I, I thought, okay, well, you know, Maybe I can make a business out of that. Right. So, and, uh, yeah, it took off pretty quick. And by doing this, um, you know, we created a ripple effect, so I love helping people reaching their ideal clients and then helping them.
And by me helping them and them helping their clients, you know, we make the world a tiny little bit better. So, yeah, I love that. This is so exciting. And I, uh, like all of my listeners know, I love to be super transparent about stuff. And so you had actually pitched me, like we were not connected beforehand.
Um, and I do, I get like several pitches and many of them I'm like, you know, no thank you or not right now or whatever, but I was like, Oh, my gosh, I need to have you on, because the thing that I hear from people all the time is like, I don't want to be living my life on social media and I don't want to always have to be like, Thinking about the algorithm or like my content plan or whatever.
Like, it just can feel really exhausting, but I also think there's this part of us. That's like, we hear PR and we're like, okay, well I need to be, I already need to be a big deal. Like if I'm going to be doing PR, I need to be a, somebody who can. Garner like getting in a magazine or getting, you know, any of those things.
And I know that you have a framework you're going to talk about, about, you know, how to actually make it happen. But yeah, I feel like if you could just speak a little bit to like, Maybe some misconceptions about people who already have smaller audiences or they're not like published authors or they don't, you know, like have name recognition, that PR is actually possible for them.
So, um, yeah, so that is actually the main thing. People think they have to be. Uh, a household name or they have to have, have to have this expert reputation already, or have, have to have this extremely huge social media following to pitch the media. And it's actually not like that. It's actually the other way around by you getting into the media, you become the go-to expert and you also can build your social media following depending on your call to action.
Right. So, and, um, Okay. So I wrote down a couple of mistakes that people make. So I, I want to, I want to get into that. So the first one is that they don't pitch at all because they think they have to be an expert. And the second thing is they think that they don't have anything to share. Right? So, and when I talk about my free book later, I will share with you also what a journalist is looking for.
And I can tell you from my 19 years of experience, everybody has to share something with a journalist. Um, so we get into this later. So, um, the, the second mistake that people make when they pitched a media, when they, when they do it by themselves, as they talk about offers and services, right? So. Um, if you talk about offers and services, um, that is advertising, right?
So that's, that's the big difference between PR and advertising? Is that advertising you, you, you know, you, um, are, you can send the message that you want to, and with PR you can't right. You, you can steer it a little bit, um, and you can pitch your story. Sorry, I just, sorry. No, it's okay. Okay. That never happened to me.
Let's start with the second mistake again. So the second mistake that people make is that they talk about the office and about their services. So this is, um, I'm sorry. Um, let's see. There's I hear my baby crying. That's really okay. Oh, how would they be? Like one is 18 months and the other one is sending weeks.
Oh yeah. So that actually never ha I did a lot of podcasts interviews and that never happened in the amphibious. Sorry. It's okay. Okay.
All right. So the second mistake that people make is that they've pitched desk services and their offers. But if you do this, this is basically advertising. Right. Um, so if you did that before, if you pitched agendas with your services and offers, you probably have gotten an email from the advertising department saying, okay, if you want to do an app, um, you know, just giving me a call, right.
Um, The third mistake is that people pitch, um, random media outlets without any strategy. And then they, you know, Probably get the exposure and they get featured, but they don't get clients from that. Right. And my goal for my clients is to actually also get clients from the media exposure, because at the end of the day, we also, uh, we, we want to make money, right.
That's why when you run a business, so you always have to come from, uh, from a background of giving value to the audience of the media outlet that you pitch. Um, but, um, Erica. I'm really sorry. Oh no, no, it's not. I'm, I'm really embarrassed. Like, because I am the expert here and I just really
right. I don't want to waste your time. Okay. So it's like, it's totally fine. How having little ones is so hard, especially when you're in the same space and you can like hear them. Yeah. Oh. Do you have children? I do. I have a son, but he's 16 now. Oh, okay. Those days, those little days are long gone. It's it's yeah.
I'm so sorry.
Okay. That's totally fine.
Okay. Um, I'm just, I'm thinking, Oh, you can't edit this in a way that it makes sense. Can you, um, I can, I think I have my assistant, um, Like she can start it over it, like point number two. And then, uh, if you want to do, I'm just trying to think. Um, no, I feel like like point number three, made sense that you don't want to just pitch to anyone you want to pitch so that you
can get clients.
Yeah. Wow.
No, this is so embarrassing. Seriously. Is that like slate for you? Like, is it eight? Yeah. It's quarter tonight in the evening. So that's, you know, when they usually sleep usually. Yeah, my husband is there, but I'm also nursing so I can hear him. And so, yeah. Anyway, I'm sorry. Okay. Good. Okay. So point number four, mistake.
Number four is when people pitch a media outlet and they don't tie their story to their offer. So that means they. Share a great story about something and they maybe get featured, but they are not able to make the bridge, um, to that business. And at the end of the day, if you get the exposure, if you get in the, in the media, you want.
To, to think of a story that you can, you know, tie to your offer and then also create a call to action accordingly. Right? So that you have something that people can sign up for and that people can just, um, read or get more, um, about you. Right. Um, so that you bring them into your world. That mistake number five is that people pitch to media and they don't follow up.
Right. It's like, it's like talking to prospects and then they say like, no, not this time. And then you never call them again. Right. So it's the same with the media, right? So, um, you have to follow up, um, because journalists are busy, they get between 150 and 300 emails per day. So. Yeah, you have to follow up and that.
Yeah. Yeah. That's uh, that's a lot of emails a day. Wow. Wow. It is. Yeah. Yeah. Um, So, um, stake number six is that people, and I see this happens so often, so often they don't leverage the media coverage. So let's say you get featured somewhere. And then what I see is people share it on social media once and that's it.
Maybe they send it to that email list, but then that's it. Right. But think about how much. How much effort it was to get featured and to really get yourself out there. And. So if you do that, you want, you want to think of, you know, how can you leverage that? How can you leverage that for what I say, clients cash and reputation, right?
Because at the end of the day, um, that's what we want. Right? So many people just leave it like this. So, um, I have a 21 waste, um, that I share my, with my clients, how, how they can leverage a media coverage. So, you know, send it to your email list, Sheridan, social media, put it on your, um, email signature. Um, if you are featured in a magazine, right.
Read out the article and share it out as an audio. So there are so many things that you can do to really just repurpose that. Um, that media coverage, it's the same, like we purposing your content. Right. So I love that. That's like, I. Yeah, I wouldn't have even like, I, I know I, um, see on people's websites where there's like the, usually I feel like it's about like mid page where it's like as featured in and then there's, um, the logos of various.
Uh, outlets and stuff like that, but, um, that's cool. I didn't think of that. Like really reusing it for, for other aspects. I'm loving this. And so now I know you also have a framework for like how to make it happen. And I feel like this is, this is so exciting and like, I'm going to be taking my own notes because, um, I feel like this is the next level like of, you know, it it's like
another aspect of marketing that is often overlooked, but is really, really, really powerful.
And I feel like when you are in a position in your business where you're like, yep, I know who I serve. I know my message. I know what I'm about. And then like, I feel like I could confidently pitch, but like you said, like, I don't want to waste my time. On pitches that are not like where I'm not going to be able to maximize getting the yes.
And all of that. So why don't you walk us through your expert steps for like actually doing the pitches, uh, making the most of them, all of that. Yeah. Perfect. So, um, so, um, what I do is, um, I call this method publicity Roxanne method. So it's because I'm all about, you know, rock music and heavy metal music.
So, and, uh, so you, you have to imagine a star in front of you with like five arms. So, and in the middle of the store, you can see, or there is still your rockstar offer, right? So this is what you have to offer. Um, uh, and you have to have an offer in place. I mean, because you want to have clients who want to make more money, so you have to have something that you sell.
Right. And then what you just said, Um, you need to know your ideal client because otherwise you don't know which media outlet to pitch. You need to know your message. And, um, you also need to know, um, your expertise or better what you want to be known for. Right? What is it, if people hear your name, what is it that.
Um, that they should think of. Right. Well, what's it. They connect with you. So this is the foundation that, that you should have in place. If you really want to use PR in a way that, um, that helps you grow your business and get more clients. Um, not on the top of the star. It's what I call the audience. Right?
So this is basically, um, you finding the perfect media outlet for your business, and also the ideal journalist on the contact details of the journalists. And what you don't want to do is you don't want to send a press release. Now, this is, um, I did this in the beginning because I have a corporate background.
I worked for fortune 100 companies before send a lot of press releases. Um, in my corporate career work perfectly fine. Did this when I started my coaching business and I just had literally no journalists coming back to me, which was super frustrating. So I thought, okay, there must be a way to approach them in a way.
You know, that it's more, um, you know, delightful for them or more interesting for them. So what do you want to do is find the one journalist who covers your topic and pitched that person, right? So that is step number one. Um, the second one is what I call the hit and the hit is the way you grab the, um, media attention.
And you do this by. Right. Offering a story. So a story is timely. It's memorable. It's um, it evokes emotions. Um, the second thing that you can offer is your expertise. So that's your knowledge, right? That's what I do here. I share my expertise with you. And the third thing is a strong opinion and I love that because that works like a charm.
So as an example, um, so I, as I said, I I've built my relationship coaching business in the niche of, um, breakup and divorce coaching, right. Based on my personal story. My ex left me after
10 years relationship completely out of the blue, had a new partner within four weeks. And I was devastated, went through hell for two years and so well.
Um, and, um, I pitched a media very often with the topic why everybody should suffer from heartache at least once in their lifetime. Now this is something that is very contradictive. It's a very strong standpoint because people like, usually. You'd say, like, I don't want to have heartache, you know, because it's not a nice thing.
So I actually think it's a good thing because it's really something that helps you in your personal development. Um, but anyway, that's a different topic. So, but that's my, that was my standpoint. And if you have something that you can share with a generalist, um, uh, that you'd say like, this is something that's not mainstream.
That it's a pretty good idea. So. Um, that's the second step. The first step is what I call the stage. So this is then, um, you writing the pitch, right? So, um, in the pitch, it's, it's important that you. Build some sort of rapport with a person that you pitch, right? You want to do your research and your homework.
You want to get to know that person. You want to follow that person on social media. Um, if you pitch a podcast or you obviously listen to, um, the episodes to that podcast, you, um, you know, um, the same with a generalist, but I'd follow them on Instagram or wherever and try to find some common base, something that you, that you haven't covered.
And, um, Try to put this into the pitch. Right. So to make this person to make, to really show them that is that it is a personalized email and that it is not a copy paste boss email. Right. Because they don't like it. Um, that is step number four and that's step number five is what I call the performance.
So this is when you deliver, right? So you, if you pitched yourself as a contributor, that means you deliver a guest post to another website. And if you pitch yourself as a featured expert, either to a podcast or a journalist, um, you know who, um, as an, as an interview guest, then it's time for you to prepare your media interview.
Um, and do you want to do this by working out with your key messages and think about, okay, what is the, what's the, the, the point of the interview? What's your goal of the interview? What's it call to action? Um, so there are like a lot of things that you, that you have to keep in mind and to prepare before you actually get into the, um, you know, and then step number five is.
The promotion. That's what I said earlier. So that is to really leverage the media coverage. And that's what I see. So what I said earlier, what I see, so painfully lot of people have media coverage and, um, or they get it and also amazing ones. Right. And then they share it once because they think, Oh, you know, my people have seen it.
Like not everybody sees what you post, if you post it once. Right. Just really share it over and over again also because people need several touch points, um, before they buy. Right. And if you share with them, Hey, um, I've been featured in, I don't know, a cosmopolitan Forbes and I mean, these are the really big ones, right.
That, um, that, um, helps people to see you as your authority, but it also builds trust and trust is very, very. Crucial, especially as a, as a coach and consultant. Um, so I think it was, was, it was Edelman. Edelman is a huge PR agency and they made a, uh, recently a survey and they found out that, um, 82% of the people who, uh, who buy a product.
Needs to trust the company or the, you know, and, and, and that's just for the company, right? That's for products now as a coach and consultant, you are the product, right? So I, I, I guess it has to be much higher than 82%. So, um, yeah. And that's basically, that's basically the framework, that's everything, um, that you need to do.
And the beauty about that is if you learn it once it's a lifetime steel. All right. Yeah, that's really, um, that's really cool. And I do, I feel like, uh, so part of my method that I have, I have a separate podcast episode about it, about my, my thrive framework, which is an acronym that I use in my rebellious success, um, group coaching program.
And we start with, so, uh, T the T and thrive stands for truth. So it's like knowing your truth. So I love how you. Share the story about everyone should experience heartbreak, because I really feel like when you are, um, you know, somebody who is going to be, you know, in your business for the long haul, right.
You're in it for the long game, you really want to make an impact. You're, you know, you really care about your, your work and you're not just trying to make money. Like, obviously we all want to make money, but like we're also trying to really do something with our work in the world. And I feel like. Our truth is that thing, like when you have that clarified of, you know, your unique spin on your industry and maybe the unpopular opinion or whatever it is, I think it's such a significant way to set people apart from the competition, because nobody like, while some people might have similar.
You know, values or ideologies or approaches, whatever. I feel like no one is, has it the exact same way as you. So to be able to say, Hey, I know that this is like the common. Notion is that we should want to avoid heartbreak, but I'm telling you, I think it's actually a good thing. And here's why if I was on the receiving end of that pitch, I would be like, well, now I want to hear this story because this is a different, this is different than what the norm is.
So I love that you mentioned that because I feel like it fits in perfectly with my very strong belief that like, it's good to. It's good to stand for something and to allow that thing to help you stand out. Yeah. And, and also to, to make yourself vulnerable. Right. And to be really, um, you know, if you speak your truth and if you are who you are, um, that can be scary at times because you know, you're can be scared of being judged and, um, But at the end of the day, that's what you said, you know, you stand out and that's also what, what, uh, journalists, um, are interested in, you know, and an issue if you.
Um, look at different media, let's grab a magazine or a blog, or, you know, watch TV, whatever. And 90% of the content is of stories. It's about stories of people, right? Because we also want to hear from other people and we want to identify. And also, um, especially as coach and consultant, we want to identify with that person.
We think of. Working with, right. And, and we can do this, um, by sharing our own stories and sharing our own truth. And obviously there are people who, um, will not resonate with
that, but those are not, that's not your, your, um, these are not your people. Um, So, but then there are people who will love you for it.
And in my, in my, um, breakup and divorce coaching business, like I, most of my clients, 95% of my clients have been people who were, um, were left by their partner. And now if we placed that we face, but, you know, uh, with another, uh, with another woman, So, um, and they, they all came to me. They said like, it's so bright that you share your story.
And, um, also they said, I, I, I know that you understand how I feel. I let you don't judge me. And now this is a very specific niche, but, um, if you, if you speak your truth, you will always attract the right people. Yeah. I. I love that that's, it's such, it's just such a good reminder. And when people are thinking, like I know for, for me, when I am looking to be on other podcasts, like that's relatively easy for me, you know, I can look through categories of podcasts.
It's. You know, anyone with internet access can just go on and can look and can do some pretty simple, quick research to see, like, does that seem like it would be a good fit? Have they, uh, you know, have they talked about what I want to talk about before? If so, is there something else I could talk about or maybe do I just pass on that one for, you know, for now?
Um, But I think when it comes to other realms of finding places to pitch to that feels really nebulous. And I know you have, you have programs that I want you to be able to talk about your programs, because I'm sure you help people directly with that. But like, cause I know like right off the top of my head, I'm like, okay, what Forbes and entrepreneur, like, that's like all I can really think about, but I'm sure there's like.
Just thousands of other types of publications, both like general and niche and whatever. So where does one even begin? Cause that, to me in my mind, that process feels really overwhelming when I'm looking beyond, let's just say like the world of podcasting. Um, yeah. So what I, what I, I recommend my clients, um, to do at first is to check out your competition, um, and see where they have been featured on.
And then what you said, what did they talk about? And then also think about, is there something that you can add to that? Is that something that you don't agree on? Um, and then, you know, see what journalists, um, wrote that is that gender is still working for this media outlet and then just follow this journalists.
Um, then another option. Yeah, for example, uh, really not really as an app, uh, with, um, I have no idea how many thousands of magazines and they have also different categories and you can go there and you can, um, You know, check out this categories and you will find magazines, um, that you have to over here to never hear it off also, you know, smaller ones.
And they also have online, um, um, you know, uh, an online version and sometimes they allow guest posts. Um, Uh, sometimes they don't then you put yourself, you know, as, as an expert. So, um, and then you, you just go, you know, down the dog, down the entire rabbit hole. Um, so because, you know, if you start out, then you.
You, you will just find your way around. Yeah. Just kinda keep going, going through. Um, that's cool. Okay. Reedley. Awesome. I've never heard of that. So I love that. And, uh, how long do you typically like connect with somebody online? Like a journalist before you pitch?
Like is there some back and forth. You know, engage like casual engagement or you'd you just like learn a little bit about them so that you can personalize the pitch.
Yes. Exactly. So you learn, you learn about them, you follow them as, as a person, right. As a, you know, like their Instagram, but also follow what they, what they write. So to find out, you know, their writing style, what are they interested in? Um, and also, um, you know, look about what they have written like a couple of months ago, or like a year ago and, and just, you know, Do your homework a little bit, and then, um, think of a story of an origin story, a story angle, um, that that's interesting to that, to that person and especially to the audience of the media outlet that you pitch and always think, um, always come from a place of giving value, right?
Never come from a place of, okay. Um, how, how can I reach that audience to get the most out of it for myself? Obviously, this is something that. You want, but this is not, um, the place where you should come from always come from a place of giving value and ask yourself, okay, what is it that is interesting to the audience of the media outlet.
And what is interesting to that person is that also, um, something that that person writes about and talks about. Um, and that's, um, you know, uh, also a common mistake that I, that I see often that people pitch a journalist in for, let's say a magazine, and then they say like, if you're not the right person, can you please forward my email?
Well, that's not gonna, that's not going to happen. Because as I said in the beginning, a journalist gets between 150 and 300 emails per day. And they will, they don't have the time they aren't on the immense time pressure. Sometimes the generalist tends to produce up to 10 stories per day. Now, if you, uh, now you're a podcaster.
So imagine you have to create 10 podcast episodes per day, every day, five days a week. Now, if now someone. Comes and says like, Hey, I know who you are. I know what you're interested in. Um, and this is my story angle, and this is why you should consider it. And you present this on, on like, let's say on a silver plate.
So to say they gratefully take it because that means for them that they have to think about one story less. So your job basically is to make the, the life of a journalist as easy as possible. Yeah. I, uh, I would agree with that so much because even just in terms of pitches that I receive, often the ones that I say yes to it's because, I mean, sometimes it's literally, like I don't run, I don't do like a, uh, interview, only podcasts.
So I only, I have like limited space anyways, but it's really, it's like the, the pitches that I get that are like, Like you said their personal, like, I can tell someone that has actually done some research, uh, that they, that it is something valuable to my audience because I've gotten pitches for things that I'm like.
There's literally like, no, nobody who listens to my podcast is going to be interested in this, like buying or selling companies. Like I'm like, that's not really my listeners. And so it's just, it's going to be a no, I mean, even if it was, um, if everything else about the pitch was delightful, it just doesn't make sense, uh, for my audience.
But yeah, but like when I do say yes, even if I don't have like a previous. Relationship with the
person. Um, it really it's like everything that you said, I'm like, Oh, I can actually see, this would be really helpful. And people would really like it. And it does seem like this person understands me and my audience, you know?
And so it becomes easy for me. I think, you know, to say. Yes or to say, Oh my gosh, I'm, I'm booked right now, but can you circle back in four months or something like that? So, yeah, I totally agree. So I'm on the receiving end for my block. So my, my block for my, um, relationship coaching business has, uh, had, I have to say a hundred thousand monthly readers.
So I had a lot of people pitching me and sometimes I was just like, do you even. Read my blog or, you know, some very basic things. So my name is Simone and I don't know why, but like lots of people pitch me with hi Sabine and I'm like, okay, if you can't even, you know, Find the right name, then, then that's, that's where it ends, right?
Yeah, absolutely. Absolutely. Um, so I know you have a free resource and you also have some ways that you actually like help assist people with their, their pitching and their research. So feel free to share those so that people who want to check it out, Kim. Thanks. Um, so the free resource is, uh, my case study.
So in this case study, um, that's basically my own case study, uh, in which I map out very detailed, how I created an advertising value of 3 million euros in just 18 months. So now if the number doesn't say you anything, it, it just, you know, it's, uh, the process and the details of how I, you know, got on TV, how I.
I got featured in cosmopolitan InStyle and closer, and how I got a book deal and wrote a bestselling book. Just all of, you know, my, the PR that I did, um, So that's the free resource. Um, and, uh, Erica, you have it in the show notes, right? Yeah. All the links will be in the show notes for people. Um, yeah. And then I have, uh, I have two things, um, that I owe two ways to work with me.
So the first one is my, um, publicity rockstar mastermind. That's a six month mastermind where, um, I basically teach you to be your own publicist. But, um, you know, it's me, it's my storytelling coach. There is my media trainers, so it's a very in-depth, um, mastermind. So there is more on my website, if you want to know more about it.
And then I offer a VIP day. So this is more like the done for you and done with you version, where you get, you know, your personalized PR strategy in a day with, you know, all the story angles and your brand story and including media contacts and everything that you need. So. I love it. That's awesome. And do you ever, uh, cause I, so I know in my audience, I have people who have like B2B businesses and I also have people who have B to C businesses.
Now, I know you said like you work with a lot of, you know, coaches and consultants. Um, do you ever also work with people who are more like business to consumer type businesses? Like not even necessarily products, but just, you know, they're like, um, I'm just thinking like, Meditation, uh, like instructors or, um, wedding, like coaches, like, um, I'm thinking of some actual clients of mine right now.
Yeah, I do. I do. So it's coaches, consultants, trainers. So, you know, if you offer a service, um,
I don't do this. If you S if you, if you sell products like physical products, because that's a whole other, uh, department, um, but if you offer services, um, then I can definitely help you. That's awesome. Well, this is, this is really cool.
I'm super glad that you reached out to me and pitched me because, um, like I said before, I know, you know, for myself and for my audience, it's always great to think of other ways to market ourselves that. Aren't, you know, necessarily keeping up with whatever the latest social media trend is. Uh, and I would even say that for PR, like one of, one of my, my goals for 2021 is to actually lean into this more because, um, I do know that the power of having that cloud, like you said, of, you know, saying here's where I've been featured and having it be.
Places that are notable. Right. It's just, it builds that it builds that credibility. Um, for sure. So, yeah, I, I think that this is really, really cool and people should definitely check you out. And like I said, all of the links to, um, Find you someone they'll all be in the show notes. So, uh, definitely if you, if you love this episode, I hope, uh, hope you go check those out and follow Simone on social media and everything too, so that you can, you can learn more from her.
Yeah, thanks so much, Erica, for having me. It was such a great conversation. I know. Thank you. Thank you. Again. This was, this was really, really, really fun. And I think it's going to be really eyeopening for people, especially people who thought that they maybe had to wait years and years, uh, and do more in order to.
Utilize PR in their own businesses. I like that you made it very clear that that's, that's just not true. Anyone can use PR at any time. So I love that. Thank you.
