Ep. 031: How to Pitch to Podcasts with Mai-kee Tsang
Getting featured on podcasts is a great way to grow your reach. But how do you decide which ones to be on? And how do you craft the perfect pitch that gets you booked? My guest Mai-kee Tsang breaks it down for you in a simple to follow system she uses to land podcast interviews. I can confidently say her method works because it's what got her as a guest on this podcast! Tune in to learn more.
A little bit about Mai-kee:
Mai-kee Tsang is a Launch Strategist, Copywriter, Podcast Host & Coach who helps purpose-driven entrepreneurs to build their authority, so they can launch their signature courses without fear. As a Launch Strategist, she’s at the front lines during course launches from start to finish. And with 5 years of coaching under her belt, she’s able to dig deep to understand the true desires and fears of her clients’ customers - to turn it into empowering copy.
Learn more about Mai-kee on her website HERE. You can also check out her PODCAST or follow her on Instagram (she’s @maikeetsang).
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Erika Tebbens: Before we dive into the episode, I wanted to share a little bit about my group coaching program, the Success Squad. If you find in your business that you. Aren't quite as booked out, as you would love to be, perhaps you are having some amazing revenue months here and there, but it's really inconsistent or maybe you still haven't hit a revenue goal that you've set for yourself, maybe you really overthink what you should be offering and you're confused around how you should actually be putting it out there into the world, then I have great news for you because you're going to get all of that more when you joined the Success Squad.
So what can you expect? In the success squad, I make sure that all the squad members get a ton of clarity around what they should be offering and how they should craft their messaging so that the right people are finding it and loving it.
And then you get a ton of confidence around visibility, showing up different places, getting the word out so that people actually know your offer exists and then some tools and tips on how to actually close more sales, how to sell those amazing offers. And lastly, you're going to get a phenomenal community of other entrepreneurs who get it, because even if you have some incredible people in your life who are really supportive and they've got your back, if they aren't running businesses of their own, they don't always completely understand your struggle, right?
So if this sounds like something that you're curious about, that might be the exact thing that you need to get, where you want to be in your business, then I would encourage you to go to bit.ly/success-squad and read more about it. And on that page, depending on the time of the year, it'll either let you apply or get on the waitlist and if you have any questions, just be sure to reach out because everybody deserves a squad. All right, now, onto the episode.
Hey everyone. Welcome back to the, Sell it, Sister! Podcast.
I'm here with Mai-kee Tsang, and I am really excited to have this conversation with her, I think you guys are going to get a ton of value out of it, especially if you are looking to increase your visibility strategy, and if part of that is podcasts, you want to listen to absolutely everything that she is going to tell you.
And if you're thinking I don't want to do podcasts because I'm scared or I'm not big enough yet, or I don't have the clout or I don't know what to say, what not, she's going to help you with all of that, and I will say for myself, I know I talk with my clients a lot about visibility strategy and we create visibility, visibility strategies, but a big reason why you want to do that is because people can't buy what they don't know exists. Right?
So we have to get out there, we have to get in front of people and podcasts are a great way to do that. I've been on many podcasts now, uh, for my own visibility strategy, it's been wonderful and I love it.
So, yeah. Welcome to the podcast, thank you for being here.
Mai-kee Tsang: Well, thank you so much for having me, Erika. And, um, you know, I'm so pleased that you also really valued this visibility strategy, could I, I'm just so in love with it. And I can't wait to share everything with your audience day on how they can start integrating this into their own businesses.
Erika Tebbens: Yay! Awesome. So, uh, I will say at the outset, before we dive into all the good training from you is so far on the Sell it, Sister podcast, every one of my guests has been a fellow entrepreneur friend of mine. And I will say that I had you on, I decided to have you on, because you actually pitched me. I didn't know you, I'd never heard of you, anything like that, but your pitch was so good that I was like, you know what?
I actually love this. And I think that this would be incredibly valuable for my audience and let's do it like I'm going to have you, I'm going to have you want, so I will say from a personal standpoint, And also because this podcast is not a interview only format where I'm just always scrambling to get somebody new to interview on to fill spots.
Um, I'm very selective with who I have on. So I know, is that what you're about to teach my listeners, I know it works because it worked for me.
Mai-kee Tsang: That's so great! Uh, well, I feel like you already kind of told me a little bit about that before we jumped on air, but the fact that you are so selective with that, which I absolutely love because I'm also at the same for my own podcast, but it feels it's a such an honor, the fact that, you know, we didn't really know each other, but I know that we're gonna be good sisters by the end of this interview, and the fact that you didn't, um, you know, up until now you've had, um, fellow entrepreneurs who are already your friends.
So this is, this is a big deal. And I want to be able to share this with your audience on how they can create that connection and that relate-ability, and, you know, delivering value first in order to connect with people who they otherwise haven't connected with personally before.
Erika Tebbens: Yeah. So I am, I'm just, I'm so, so thrilled about this because I know, um, I just know the value that it can have to a brand to have people on different podcasts or media outlets, or even in other people's community spaces and stuff like that, so this is going to be great, and I know though that probably the biggest objection you get when you tell people to be on podcasts. I know that this is one thing that I get a lot is that fear of reaching out.
Who do I reach out to? Uh, what if they say no, all of that? I think even with any visibility, visibility strategy, um, there's a lot of hesitation about rejection and that you, you know, are, are somehow a fraud or an imposter and you shouldn't deserve to show up in their space. So why don't you speak a little to that? Cause I know you have a lot of great thoughts on that.
Mai-kee Tsang: Oh gosh. Yes. Uh, I mean, I am not immune to the whole imposter syndrome is, is very alive and well in my mind and the thing is you find that a lot of the time that your mind is just trying to protect you, and oftentimes your body will physically react in order to protect you too.
And the thing is that is because it is looking out for you because this is an area of unknown. And so it's just completely natural, but when you actually look past that, um, when you look past the fear, it's only because your body is just unfamiliar with it, but that is the us to be able to explore, and so for myself, I knew that I was going to get rejections when I started to pitch the podcast and I had to be okay with that.
Did it sting? Yes, of course. But at every time it was an opportunity to learn and that's how I still do it. So I went all in gun-and-blading. So I decided to reach out to 101 podcasts in 30 days and all of the pictures were personalized and that was just a personal challenge for me. I am not saying that you have to do that much in such little time, that's just because I've really thrived on challenges and public accountability. And of course, you know, during that, during that process, I went through a lot of highs and lows.
And when it came to the lows, it was the imposter syndrome because I kept thinking, who am I to do this? And so, if you're thinking to yourself, do you know what I would like to be on podcasts, but I don't I think I have anything valuable to say the fact that you are even interested in being on a podcast means that there is something within you that needs to be shared, and so I want you to follow that feeling, and when it comes to, um, you know, helping yourself feel like an expert, this is what I like to call a credibility vote.
And this is what I teach my clients to do. And it's basically if you are feeling like an impostor, you need actual evidence to show that you're not. So just things like, um, taking on board, your testimonials from your clients who reinforce this X area of expertise, your case studies, which go even deeper, any accolades that you've received, any awards, any certifications that is some form of proof, somewhere in your arsenal, which you can put into your credibility vault because every now and then, even though I've been on probably over 20 podcasts so far, you know, every now and then I still feel like an impostor.
But I have to look at that list and I have to think to myself, that hosts trusted me for a reason. So there must be something here. So, um, in order for you to get some sort of, um, reinforcement, um, of your expertise, I really highly recommend creating a credibility folder so that way you can just like pick yourself up. If you have a bad day, that makes you feel like, oh, I'm not good enough, but that definitely helps for sure.
Erika Tebbens: I love that idea. And I think that that is such a simple way, even if you're like, I don't want to put it somewhere public in my office cause that feels embarrassing. You could just make a little note in your phone, in the phone app, and then just always go back to that when you're feeling a little bit like, yeah, I don't know, I don't know if I should be doing this. I don't even know if I should pitch. I don't know if I have anything to offer. Yeah, I really, I love the idea of the credibility vault.
That's fantastic. Is there anything else that, you know, um, like I know you said that you kind of just made it like a numbers game, I think that that is also really wise because you know, that you will get rejections in there? So at any, any advice on, you know, when you get the rejections, which you will, or the people you just never hear back from, um, emotionally, you know, what do you do with that? Or mentally? How do you handle it?
Mai-kee Tsang: Oh, good question. So, first of all, um, I don't repress any emotions, so I do this in a private manner, so I never go on like Insta a story or anything like, Oh, this person never replies to me, like, Oh, I've got rejection, like, obviously I don't do that. But you know, I think it's really important for us to feel every emotion with feeling.
And of course, um, having the outlet, um, that, that really matters. So for myself, You know, I feel down, I feel upset sometimes, or I feel angry sometimes or confused and I just give myself permission to wallow in my pants, in my pettiness cause that only lasts for about 10 minutes. And I just, um, I would call up my partner or I would, um, just, I write down my feelings in a journal, but I would never post it publicly because that's just the role of the emotion.
But when you look past that, when you give yourself permission to feel, then the, all the emotional energy, that surge of energy, it suddenly is, it gets released. So it was transferred somewhere else. And then you are, you allow yourself to think more logically and you think to yourself, okay, so what happened here? Was it that my topic wasn't in alignment was it that we went in alignment and the thing is the reason why my rejection rate is actually quite low. So, um, I've got. One, yes in every three pitches I sent. And to be honest, I've only received 10. No, not even 10, I think about eight proper reductions and the rest just like never responded.
So I don't really take those as, um, uh, no, I just think, oh, maybe later. And the reason for that is because I set myself, um, up to stack the odds in my favor. So I'm going to drop a couple of nuggets here. So in order to really put the odds in your favor, the thing that you need to do is, you need to think very strategically before you even send a pitch, you need to think to yourself, what is the end result that I want as a result of being on a podcast?
Is it assigning all my clients? Or is it, um, building my email list? And those are the two most common ones for my clientele and what I've found is that when people go in most strategically, they're able to get more yeses and it's because they reverse engineer the whole process. So if that's the finish line, then what are the steps before that?
They need to be able to get along with the host, they need to be able to have some sort of aligned mission or aligned values or something like that. And their podcasts needs to be something that you can speak to. So for example, Erika, your, your podcast Sell it, Sister! Right? So I went onto your website and you really like highlighted grow marketing and MLMs and how sleazy marketing has overs is swept our entrepreneurial innovation. And, you know, we're here to make an honest stand of how you can actually show up authentically and to, you know, create your visibility in a, you know, in a way full of integrity, you know, and I thought, do you know what I really speak to that.
So let me see if there is something that I can do to offer a contribution to that, that is how you need to think. You need to think of how you can be in alignment with all these hosts and their mission and how your area of expertise can contribute to that. So I feel that if you go in with that mindset of contribution, as opposed to getting onto a podcast, even though that is probably the result, you are going to get a lot more yeses because you're being very strategic and intentional with it.
Erika Tebbens: Yeah. And I, I have to say that has been a real, uh, uh, a really good way that I've been able to get onto podcasts is thinking in terms of like, so first of all, I think, you know, who is the audience of that podcast? Because for me, since my clientele are primarily women entrepreneurs, I don't want to just be on any business podcast. Right?
Cause if it's one that caters a lot to men in business, it's really not going to be in my best interest at this point to spend the time to be on that. Now it's not to say that there are certain podcasts that like, you know, wouldn't be phenomenal to be on that have a big enough reach that it would still be worth it.
Uh, but yeah, but I know that that's something that I consider when I'm making lists in my Trello board of podcasts that I want to reach out to cause that's actually what I have, I have a list in there. Um, I'm very selective at the, at the outset and then I also go through and I make sure, you know, are the things that I like to talk about that I feel like I can shed some expertise on.
Have they already been covered? Is it something that the host herself already talks about a lot? Uh, cause if so, I want to either pick a different topic or I'm not a right fit. I want to be sure I'm adding value that's not already there for the audience
Mai-kee Tsang: Yes absolutely. Yes to all of those things. And, um, as something that we haven't quite touched upon is the vetting on like how to say, if you've got a big research, that's like how to like chisel it down.
And this is exactly what I would do. And it's pretty much what you just said of, um, making sure that the host, um, you know, that they even care about this topic, has it been covered before? Do they accept guests and things like that? And, um, how often do they post as well? Those are all the factors to take into consideration because, um, I've seen podcasts that sounds so good. And then I see that the most recent episode was launched in January 2017.
So you know that they're probably not going to be looking for guests. So yes, so all of these factors are kind of like, they really helped too prevent as many rejections as possible because you have done a lot of the groundwork in order to actually stack the odds in your favor.
Erika Tebbens: Yeah. Oh, that's so brilliant, I love that. Yeah, because it also, even if they're like, Oh, sure, yeah, I'll come back from my hiatus and whatever with you. Like, you don't even know, you don't even know if people are interested in listening to that anymore and if you spend an hour of your life, that you could be doing something else in your business being interviewed, it might not.
Yeah. It might not even be worth your, your time and your energy anyways so that I love absolutely all of that, even uh, I love what you had to say about sitting with your emotions. I think that that, that is really wise because I think a lot of times we, even if it's like a sales rejection, like a client that you thought was going to be the best fit, and then they say no, or whatever the case, I know it can feel like, well, you know, what am I supposed to do with these icky feelings now?
And I love the idea of like sitting with it, feeling them, and then picking yourself up and being like, okay, that's it, we're moving on. So that's great. So I know you have seven key strategies that you are going to share about what you believe and what you teach about how to have success being a podcast guest.
Mai-kee Tsang: Yes. So these are my seven strategies or elements if you will, of what I call a Yesware B-pitch or another name for it is a WIFT pitch. So that is actually, I think it's called it's an acronym, that's when it's like, yea, an acronym. Yes, so it's W-I-F-T and that stands a little What's In It For Them.
So the core theme of the entire pitch, and this is, these are the seven, like checkpoints, if you will, that I, that I made sure to include in every single pitch that I send. So are you ready, Erika?
Erika Tebbens: I'm totally ready. I'm so here for it.
Mai-kee Tsang: Okay. Fantastico. Okay. So the first element is called. Well, it's not even called you just write their name.
So actually I think Erika before we jumped on the show today, we're talking about how to pronounce each other's name without the spelling of his names and stuff. And we spoke about how we were get confused as to how someone can spell our names wrong in the email when the send address our email address, it has our name in it, and we're like, how could you get that wrong?
And so you'd be surprised that I've, I personally, you probably have received pitches yourself where they either don't mention your name or they spell it wrong. And to me, I, I, sometimes I just don't even get a mention of my name. It's just like, hi. And I'm like, okay. So it's really important to put someone's name and to spell it correctly.
I know mind-blowing, but yeah, that's a really important thing because personalization is going to be key for the initial hook is how you get people's attention so that they actually at least think about reading the rest of your pitch. This is how you start.
Element number two, add a personal touch. So, you know, do something to place yourself on common grounds with people. So for example, in a lot of my pictures, I say that I'm a fellow podcaster because at least that immediately tells people that I have a microphone that I also understand the process of podcasting, but for those of you who are listening, who think, Oh, I don't have a podcast, don't worry,I got you. So this is what I do.
I tend to like scour through the, um, website or social media and I find some sort of link. So Erika, right now I read your website and I also agree that all dresses should have pockets for our snacks and lip balm. You know, it's just mentioning, smoothing black that it's kind of like, Aw, you know, this person paid attention. So those are the first two things. It's just the personal hook.
And then next is like another factor and this is what I call, um, it's relevancy. So yes, you've gotten their attention, but how are you going to retain it now? So this is element number three is sharing that you understand the purpose of their show.
So for me in the pitch, I'll kind of reference and mirror back the mission that I have for that podcast. So, Erika, yours is all about, you know, I'm selling without the sleaze or you have a framework with no sleaze framework or something like that. Right. Yeah. Yeah. And so I know that that's what you care about.
So I wanted to kind of bring that up to make sure that we align. And I was like, Hey, I noticed what your podcast is about. So, um, you know, do you reckon this topic would be in alignment with that? Do you reckon your audience would, you know, get better value from that? So that is how you start leading into your topic.
I think the next part is when you propose your topic. So I want you to think of your core topic, like a tree trunk, and I want you to think of your subtopics, like your branches, so right now, for this podcast episode, my tree trunk was guesting on podcasts with visibility and my self topics was the mindset, the pitching the story, um, and like all of the elements and tips and tricks.
So those were my little tree trunks. I'm sorry, my little, um, branches or my overall tree trunk. So when you think about what you want to even pitch about, think of an overarching theme and the little bullet points that you can put in between them, that just gives the host some ideas of like, because maybe they don't want all of the bullet points, but maybe they want to expand a bit more on point number three.
So you just give them some options but you know, as long as you take the initiative to show what you want to talk about and how it can relate to that audience, that's really going to make a difference.
And then the next step after that is proof that you're credible expert. So, this is probably where the imposter syndrome is going to come out the most. And so, um, earlier when I spoke about having the credibility volt, this is where it comes in, so if you, so for example, for myself, when I, uh, when I, I pitch about the topic of guesting on podcast, I share a little bit about my story of how I did that for myself and sometimes I would show a podcast interview.
So for yourself to prove that you're an expert in your area, show evidence. But you are, so is it a guest blog that you've done is a podcast interview, a video interview, maybe it's an email that was read really well the responses that you get from your clients, whatever it is that helps to reinforce your expertise, use it.
Okay. Uh, we're nearly at the home stretch. So, um, this is one of my favorites. This is element in the mystics and if the no pressure sign-off. So I've shared with hosts and hosts have actually told me personally, do you know what make a, what I really liked about your pitch as you know, as valuable as it was, is the fact that you gave me the choice. You didn't make me feel as if I had to pick you or that I was obligated to pick you, that you let me choose and you wished me success regardless of the result- that matters.
And finally, my favorite part is the PS section. So you really need to gauge on what kind of PS section that you leave, but who doesn't love reading them.
Right? Um, so a lot of the protocols that I reach out to, um, they have, you know, a really good sense of humor, they are personal brands and they like to sprinkle a bit of fun, um, you know, in there, in their work. So, um, for, uh, I wouldn't want to say a fun podcaster because I don't want to say that other people aren't fun, but the podcaster who embraced a bit more of the humorous side, um, I would share a fun tidbit about myself.
So I would say something like, Hey, if we do get to connect. Um, I can imitate the voice of Stitch from Lilo and Stitch and I said that specifically for a host who love Disney. So I knew that she would, um, you know, be interested in that. But if the podcast that you're reaching out to, you know, they're a bit more polished then, say something about like, Hey, if you want to check out more by way, um, here's my website. So you can find out more or just reinforce that you have a professional mic because there are some people who tend guests away because they don't have a professional mic and podcasts are audio shows.
So they want to make sure that the end result is good for that end listener as well as themselves when they are editing. So that's, in a very big Brazil nutshell because I think Brazil, I felt like one of the biggest nuts that's in a Brazil nutshell, the seven elements of crafting a yes, sweaty pitch.
Erika Tebbens: I love that. And I mean, I just went back, and I'm looking at what you said, and yeah, you say, um, you, whether or not I'm a good fit for your podcast, I truly wish you all the continued success for your show.
Um, and then your, like, your sign-off is really cute, you said, uh, all the best from your hopefully soon to be Sell It, Sister, which I was like, Oh, that's so cute. And then you're. Your PS is like the, um, the link to your Quiet Rebels Podcast. So that if I wanted to, uh, hear your voice or your style or anything, I could check that out.
And then you remind me again that you are a podcaster so that you have like a good mic and. And all of that stuff. So you're ready to go. So, um, so yeah, so this was, I mean, it, it was really, really great. I could tell that you had taken the time to personalize it, I could tell that you were not just going through and had a huge list and were just kind of spamming people, um, or having like a VA spam people or, you know, or anything along those lines because unfortunately, that happens all too often.
And I mean, look, I know I talk about good selling till I'm blue in the face, but like, I have totally done that embarrassing thing where you're like, oh, I'm going to be quick and just get, you know, reach out to a few people and you like copy and paste, you know, a little part of a message.
And then you accidentally paste and you like leave a chunk of it, and that was somebody else. And you're like, just. You know, I can't, I can't even believe like, um, it's just that, those, those little, like attention to details, like, cause I know as a busy business person like if I had to guess I was probably, maybe not the only pitch that you sent out that day like maybe you set aside 20 minutes and you're like, great, I have my list. I'm going to see as many as I can get out in 20 minutes, I'm going to bust it out, make good use of your own time.
Like. I totally get that because that's what I would do too, but you took that little bit extra time to make it personalized. Uh, which I really, really appreciate because I, I knew even if it took you five minutes to like, look at my website and look at my podcast page, it's not like it, you know, it doesn't take hours to do, um, I mean, for all I know, like, you know, you can outsource that have like a VA do it and have it all put in an Excel doc, but regardless it still felt personal, it felt like you had some intentionality about the pitch and, um, you know, took the, took the time to, to make it right.
And that's why I was like, yeah, this is really, this is really cool. Like I would definitely want to talk to her. So.
Mai-kee Tsang: Ah, I'm so pleased that you felt that because, um, you know, I did do, um, I did, you know, take some extra time to make sure, but I think it's because you're your podcast name you'd like to Sell it, sister, I just really liked it anyways, that had that bit of sass to it.
And also because your mission about, you know, authentic marketing, it really spoke to me personally, anyhow, and I just thought, do you know what, you know, every single person deserves to feel special. And so that's what I want to do and that just reminds me of something that I kind of missed earlier around the mindset.
So, you know, how, when I spoke about, you know, being able to feel the emotions, um, this is, this is kind of like the flip side. So yes, it can become a numbers game when we start getting addicted to the, um, because it it's a bit of a rush, like after the sentence, something like, Ooh, who's going to respond?
You can get into that space and whenever I feel myself slipping only into the numbers, I actually stop my process. I don't send any pictures when I have that energy, because that is the kind of like, is it get energy as opposed to a give. And I don't want that energy to go into my emails. So it's kind of like, Um, whenever I feel like the opposite emotion that I want to be feeling, I stop until that feeling comes back.
So I have to kind of recalibrate the feelings, I'm a very like feely person, as you can probably tell. I mean, even the scoff that I admitted my partner for Christmas, I didn't knit unless I felt love. Um, if I felt angry, cause I was like, Oh my God, I need to get the scarf down. I will not knit it because I don't. I want to knit like stitch love into every single, as cheesy as that sounds.
And when it comes to pitching, it can become a numbers game. And so for those of you who are thinking of like having a list of, I don't know, 10, 20, 30, you know, I highly encourage you to, you know, when you, before you even send that pitch to just think of the person behind that pitch who is going to read it, have their picture up.
Remember that they're human being because every single human being needs to be treated with respect. And if you want them to provide you this opportunity of guesting on a podcast, which is that show, it is their platform, their audience, you know, we need to really realize that is a privilege. So, um, yeah, I just wanted to put that out there, please pitch with intention and, uh, just, uh, with an extra feel in it.
Erika Tebbens: Yeah. And I, I will say I wholeheartedly agree with all of that. I'm somebody who is a very good worker bee. I can put my head down, I can get a lot done, uh, but in the last few years, I've really had to retrain myself to work from a place of like, as cheesy as it sounds, but like a place of alignment and not hustle.
Uh, and that was very hard to unlearn and it's still, uh, like a bad habit that can creep back in if I'm not really mindful of it, uh, but now that I feel like I've really grasped it and I live it, I get it, and it makes a huge difference. And those times where, um, like the the part where I was just speaking about where I was like, Oh my gosh, I totally biffed that, you know, that outreach that I was doing, it was just to a few, um, leads where people, I know, just, you know, we're Facebook friends.
And I was like, It, it was my, my energy when I was doing it. It wasn't coming from the right place. It was coming from the place of, Oh my gosh, I have to get this done. I have limited time. I want to, you know, fill these, like fill these spots or whatever. I forget what it was I was doing, but I was just, it was my brain without realizing it had slipped into that old numbers game from.
Cause that's how I really used to be. In my previous, in my previous business, it was very much a numbers game and I could just like, I could just bust it out. Um, and so I, it ended up making me sloppy because I had taken myself out of, like you said, the give and it was all about the get.
So again, even though, like, even though I preach this, even though I mostly practice it, even though I believe in it, like, these are just hardwired like we, we are hardwired for certain things like the like you were saying, the imposter syndrome. Uh, we are hard-wired to, um, when we're in that feeling of like, if it's like a desperation or a lack or anything like that, we are, we like sort of go primal and we lose that higher level.
Mai-kee Tsang: Yes.
Erika Tebbens: Kindness and empathy, like all of those things. So I love that. Yeah. If you, if you are a panic where you're like, I just, I need to get more visible because I need more clients, cause if I don't get more clients, I'm going to go broke. And if I'm broke, I'm I, you know, like when you're in that mindset, nothing, nothing that you produce from that place is going to be good.
It's just not even though they can feel so hard to be like, I can't think positively right now, or I can't take that break to rest or like, I just can't do any of that, like it's, you, you just have to, and I speak from that from being on both sides of it and being a hustler for a really, really, really long time.
It's very hard to unlearn. Um, but now. I am, I'm very, uh, precious with my time and my energy, because I know when I work from that place, I get, like you said, I get a lot more yeses and a lot more positive feedback than negative.
Mai-kee Tsang: Hmm. Yeah, that's, that's, that's such a good way to put it that, uh, when we are in a time of fear or scarcity, um, we drop into our primal ways and that's, that's typically to go hustle, hustle, hustle to make sure that we survive, right?
In our businesses. But you know, a lot of the time it is what we give is what we get. So if we give out desperation, then we're going to receive it in return or we're going to, you know, get the rejections and it's, it's just strange how that happens, there's no proof that I can say that that is the case, but in my experience anyway, and it sounds like from yours as well, that, you know, we get what we, what we give.
So if you get, if you're giving generously, if you're giving value, you will get it back in some shape or form. So, um, I just want to say that if you do a podcast pitching, just for, just remember what Erika and I have spoken today, uh, I spoken about today about just like doing this with purpose and intention and just, you know, come from a good place.
Erika Tebbens: Yeah. It's, it's so hard to get used to that, but it's so worthwhile, once you, once you do. Uh, and so now, so people are going to use your seven elements, they're going to be working on their mindset, they're going to be getting those pitches and they're going to be getting yeses, right. So they're going to be getting booked.
So what should they do and say when it's time to go, and I know that you do a special little pre-interview routine to get yourself hyped and pumped and ready to go. So they got the, yes. Now it's time to record. What do they need to do?
Mai-kee Tsang: Oh, such a good question. Okay. So, um, something that I do before I jump on podcast interviews, especially when I'm feeling a little bit nervous is what I call a ramp-up routine.
So physically, if I'm feeling nervous, um, you know, we get those jitters, those feeling like, like so, so much, um, energy is surging through our body. So it's time to get out. So you do what you, what you must, I personally just need to jump up and down and flailing arms like a crazy person. So I'm just like, ah, like flailing as if there's no tomorrow.
So that's what I do to kind of like, just shift that nervous energy out of my body and just like into the atmosphere. And then when it comes to my psychological prep, I do, I go one of two ways. It really depends on how I'm feeling. Um, so if I'm feeling that I need a boost of confidence, then I will listen to my song. Like if my jam it's, um, All About That Bass by Meghan Trainor.
So that song is so sassy and I am not a sappy person. And so when I listened to that song, it just, it just helps me to step into a different version of myself and something that I need to embrace a bit more. Um, because you know, when you're on a podcast interview, if you want to come across as confident you do want to become, um, come across as an expert.
And to me, that helps. Um, so that's one pathway if you will, but if, if I'm feeling like I need to really feel into my body and my feelings, and to just come from a place of contribution, just much more deeper than usual, a video that I always watch is just one minute long. And for me, it really speaks. So this is the Steve Jobs' advert is the crazy, it's the crazy one’s advert.
So is so good. I mean, it's just, it's the music, it's the voice, it's the message behind it. And because my own podcast is called the Quiet Rebels podcast and in that advert, he talks about how, um, you know, you know, for the rebels and the misfits and the round pegs in the square holes is all about, you know, giving them a chance to speak.
And it's about giving them that opportunity to truly embrace themselves because they can't be ignored, they change things. And that is what I want to be able to do, every time I jumped on a podcast, I'm hoping that there's at least one person out there who has shifted their perspective, or if they suddenly have a new belief in themselves, or they just learned something that they can implement in their business that makes a change.
That's all I care about. So, Um, so I listened to that if I really need to get into that feeling, and then we're off to the races. So for everyone who's listening, who, you know, you're getting yeses was just amazing and I promise if you follow my seven elements, you will get more yeses. I, I really believe in that framework and, you know, just do whatever you must in that really works for you.
Maybe it's yoga, maybe it's putting on a candle, whatever it is that gets you in the right place of contribution and really showing up as an expert, just pick your favorite song, pick your favorite routine and you're off to the races.
Erika Tebbens: That is, that is such good advice. And I love, uh, that the same advertisement that you're talking about, the Apple one, like, I, I love that I quoted it in a talk. I gave several years ago, it's one of those ones. Like it always, it always gets me in the field. So as they say, I'm like, yeah, yes it's so good!
So, yeah. No I, I totally, uh, I, I do think that's a great, that's a great, uh, pre-interview game plan because yeah, it can be very, uh, very nerve-wracking or especially if you're busy and it's something right in the middle of the day and you're kind of have to switch your mind over, to get into more of that, like entertaining or teaching mode, I think that's really, really helpful.
Uh, so this is all, this is so good. I am very, very confident that if people, if people do this, that it's going to work in their favor absolutely. And, uh, and yeah, and don't be, don't be scared. I would say don't be scared to reach out and there, there have been some that I'm like, oh my gosh, this is really cool.
Like I, I was able to get on this one and, um, yeah, and I'm excited I'm for myself to try to implement more of this as well and get on more podcasts too. Um, so yeah, and I know that, so I'm going to put, obviously in my show notes, all of the places that people can find you and get more of your awesomeness, but where do you want people to go to check you out? Where can they get more of, of you?
Mai-kee Tsang: Thank you for that. So to reinforce everything that I spoke about in this interview today, I actually do have a downloadable insider's guide on guesting on podcasts. So it segregates those three different areas like before you send a pitch to the actual pitch itself and after the pitch.
So if those, um, so those who are listening are interested in that you can go to podcastguide.maikeetsang.com, but of course, I'll send you the link, Erika. Um, and then from that, it would be my own podcast. So you can actually just head to my website, maikeetsang.com, you would see my podcast and my best social media platform would be Instagram, but all of that is on my website.
Erika Tebbens: Perfect. Yeah. So definitely everyone go check that out. I'll have it all in the show notes and everything and yeah, you get it and try to pitch, let me know, you know, reach out. I love, I always love to hear from people the see um, reach out if you get a yes. Be sure to tag us.
Mai-kee Tsang: Oh yes, please, please, I want to celebrate you guys.
Erika Tebbens: So we can celebrate you, and then we can listen to the episode that you're on when it comes out.
So yeah. Well, thank you again for your time and your brilliance and everything. You're the value that you gave me and my audience. I really do appreciate it. So thank you for being brave and reaching out to me and pitching me.
Mai-kee Tsang: Thank you so much for accepting my pitch and it's been a true pleasure to speak with you today.
And I really hope that everyone who's listening right now is able to take at least one nugget of wisdom to implement in their business today.
Erika Tebbens: Wonderful. Thank you Mai-kee.
Mai-kee Tsang: Thank you.
