AmPliFY yOuR MIsSIoN mESsAGe
High-Impact, Sales-Focused Visibility Strategy for Industry Innovators Ready to Expand their Reach & Revenue
A private intensive for rebels and revolutionaries,
who want to become highly sought-after experts,
and leverage intentional visibility for sustainable, sold-out offers.
It’s time to take your innovative approach, alchemize it into your compelling “Mission Message,” and use it to BOTH grow an Activated Audience AND your bottom line in a regenerative, values-aligned way.
Get ready to be hella visible to the right people so you can:
Stand out from the crowd as the go-to expert in your field for your culture-shifting work
Become a “must-have” on podcasts, panels, and in front of other people’s audiences
Get hired by more of the raddest clients, because you’ll know how to optimize these visibility opportunities to consistently move more folks into perfect-fit offers
Expand your changemaking message beyond your pocket of the industry
“The session made me so confident in what I have to offer and really just unveiled for me the strengths I have in being able to share my knowledge and my expertise to audiences.
I now have more confidence in what I talk about. And I'm so much more excited than I've ever been to be a guest in podcasts and events and summits and really get my business out there.”
-Patti Meyer
Correct me if I’m wrong but…
You’ve reached that point in your business where you’ve got plenty of receipts that prove your work is legit and your clients love it.
You’re putting out content on the regular that really resonates with your audience. They’re pickin’ up what you’re puttin’ down, and that feels damn good.
You’re consistently working with clients, and while they rave about you to their friends (which leads to lovely referrals)…you know now’s the time to get your message out there in a bigger way to highly aligned audiences.
You’ve got big visions on the horizon (a book, a TED Talk, hosting a summit or retreat?) BUT you need the creative space to work on it without your revenue growth goin’ tits up or cutting into your hard won down time.
Is that too big of an ask? Absolutely NOT!
However…
When business owners get to this crossroads, where they’re ready to get in front of more people with their visionary work, they’re usually met with a few approaches:
Joining a program that teaches PR and pitching (but is too watered down and vague to give you the targeted strategy you really need)
Working with a PR pitching agency (that too often gets bookings that aren’t properly aligned so they don’t lead to sales anyway)
Considering paid ads, which can be hella confusing to run on your own or quite costly when they’re fully managed by others (and for good reason!)
Or churning out even more content and social posts than they already are (which is both exhausting and ineffective because content ≠ visibility)
So how can you signal-boost your
brilliance even more, WITHOUT burning out?
Going from “best kept secret” to “impossible to pass up” doesn’t require more grind when you’re strategic about it.
Because you don’t need to be everywhere.
In fact, that’s a great way to spread yourself too thin without enough to show for it.
InSTEAd YoU NEeD A sTREaMLINEd, CuSToM pLAN THAT eNSUrES YOu’Ll:
Consistently be visible to the right people who’ll deeply resonate with who you are and how you’re shifting culture with your work
Have a clear and concise “Mission Message” that’s compelling as hell and gets your name spoken in rooms you aren’t even in as the go-to for what you do; making you the “must-have” on industry podcasts, panels, summits, and stages
Organically grow an Activated Audience of values-aligned folks that excitedly buys into your message AND excitedly buys your offers; these folks are going to naturally spread your Mission Message with others and be a powerful force for growing your community and reach
Attract more of the raddest clients without spreading yourself too thin because you’ll have intentionally structured offers that are self-sustaining and easier to sell to these new folks
This is exactly what you get with
Amplify Your Mission Message—
An intensive dedicated to taking your innovative approach to your industry and crafting it into a message that’s so compelling…and SO NEEDED…that it makes you a sought-out authority, someone to follow & share, and the obvious choice as the person to hire among your most ideal clients.
FYI this isn’t generic PR that adds more appointments on your calendar but not much else.
This plan is going to help you land targeted visibility opportunities that lead directly to business growth.
Opportunities such as:
Industry podcasts your ideal clients listen to
Speaking at summits/events and on panels as a featured expert in your field
Teaching inside of paid programs, such as memberships, masterminds & groups
Collaborations with other experts who serve your same clients but with a different skillset
And more!
AND IF I MAY BE SO BOLD… AmPliFY yOuR MIsSIoN mESsAGe IS LIKE no other VISIBILITY PROGRAM.
It’s ultra-specific and ultra-simple, but ultra potent.
That’s because I’m only interested in giving you a plan that’s easy to execute (and easy to delegate) that also gets you results.
By “results” I don’t just mean a higher follower count. We know there are plenty of ways to do that that don’t necessarily lead to sales. No thank you…not our style!
And since you’ve already been playing by different (and better!) rules as you’ve grown your business, why stop now?
(Spoiler: You don’t have to!)
What you need instead is a simple, repeatable strategy, made specifically for YOU, that gets you onto more digital (and even physical!) “stages” to share your culture-shifting work, be seen as someone to pay attention to, and get hired by more “Hell Yes!” clients without hustling for ‘em.
Let me tell you about Patti—
Patti’s a busy, Virtual Tech Support Agency owner who wanted a streamlined, effective way to reach more ideal clients with her shame-free approach to systems WITHOUT spending every waking hour on social media.
But with so many ways to do that, it was crucial she found one that felt right for her, and didn’t cut into her non-working time.
Less than 2 weeks after her intensive, she was approached about a summit, and instead of panicking over what to pitch…she pulled out the guide I created for her and was able to copy & paste her way to a “YES!”
Plus, now she knows exactly how to leverage that visibility opportunity to grow her audience and enroll new clients repeatedly in a fun, low-lift way!
She shares all about it here:
Here’s Why it Works
Amplify Your Mission Message covers the 3 key parts of sales-focused, high-impact visibility without the need to overwork or manage a monster team:
A Self-Sustaining Offer Suite: A suite of offers (even if that’s simply 2) that allows for more consistent sales from a minimal marketing plan. This allows you to have smoothed out, higher cashflow months and serve more people without having to scale to the hilt! (And don’t worry, we’re not revamping everything or creating more complexity here. We’re using buyer psychology and behavior in an ethical way to move more people into your offers for long-term revenue growth.)
This is a crucial first step because it informs how to intentionally grow your audience and your revenue. This way you aren’t having to show up everywhere to get noticed, nor are finding yourself with zero new clients OR an out of control calendar.
Your Mission Message: A powerful message that serves as a rallying cry for your changemaking work. This is the kind of message that allows you to be known as the go-to person for what you do in the unique way that you do it. Not only is it magnetic for your potential “Hell Yes!” clients but it’s also that kind of message that builds community around your thought leadership.
The best part about Your Mission Message is that it can be used both to pitch yourself for incredible visibility opportunities, but it can also be used as a springboard for tons of compelling content ideas, including opt ins, and more!
Growing Your Activated Audience: This is how we connect the Mission Message to the Self-Sustaining offers, so that you aren’t simply unforgettable, but also well-paid! Here we’re putting that Mission Message to work building an aligned and excited community of people that will hire you, host you, and spread your message organically because they want more people to hear your thought leadership and experience your approach.
This is where I map out a personalized pitching and promo plan just for you! Rather than wasting time speaking to the wrong audiences, or fumbling over how to pitch, you’ll know exactly what to say and to whom to get incredible visibility opportunities.
Even better— if you have team support, the plan is already structured to make it simple to delegate and also track. You get a custom pitching dashboard and all sorts of templates to make pitching a breeze.
The BEST part— as you start to grow your Activated Audience, new visibility opportunities will land in your lap! Because more people will know about you, they’ll be moved by your unique approach, and they’ll want to host you as well.
“One of the most tangible results I had from working with Erika is my relationship with the Small Business Development Center at my local community college.
Prior to the pandemic, I had been a regular (in-person) workshop host for them. I had forgotten about it until my work with Erika, when she encouraged me to go back and reach out to old contacts.
I reached out to them, they asked me to record a workshop that could live on their website, resulting in my highest, one-time paid workshop gig ever, AND THEN the SBDC asked me to come on as one of their small business advisors.
As a small business advisor, I am able to work with small business owners in my local community that I wouldn't otherwise have reached. AND THAT'S NOT ALL!
Because of this ongoing relationship, I was referred by the director of the SBDC for a speaking engagement (student leadership summit) that was being hosted by the college at large.”
-Miranda Rodriguez
Here’s How it Works
1. We meet for 2 hours on Zoom to map out the three core elements I mention above. I’m able to keep this meeting short by having you fill out a comprehensive intake form before our call.
2. Within 72 business hours you’ll receive a streamlined document that clearly lays out your custom plan for those core elements. You’ll also receive a beautiful, easy-to-use Notion dashboard for tracking your visibility opportunities.
My team and I have found Notion to be the best format for this because it has the cleanest layout and is easiest to modify and customize to your specific wants and needs. If you need it in Airtable or Sheets, please let us know.
3. After we wrap up, you’ll have 30 days of email and Voxer support to ask any questions or get feedback as you begin to use the plan.
And at the end of it all, expect to walk away with-
A simple, strategic plan that allows you to easily stand out from the crowd with your culture-shifting work and be seen as a trusted leader in your field.
The excitement of seeing exactly how you can use your marketing time more wisely because you’ll know where to invest your time and energy for the greatest impact.
A fresh approach to thinking about visibility sustainably, where you get to be perfectly positioned in front of ideal clients and collaborators, not just random people who won’t be able to truly appreciate what you’re up to in the world.
A proven, feel-good method to make your visibility opportunities turn into actual clients rather than just something else that keeps you busy but doesn’t move the needle.
Being not only unforgettable for your innovative approach to your industry, but consistently well-paid for your expertise, with a spacious schedule that allows for time off and other creative pursuits.
If you have questions before booking, please send them to erika@erikatebbens.com
hi, I’m ErIKa! (SHE/HER)
I’m a Growth Strategist for Changemakers who are shaking up the status quo & want to be known as the go-to expert for the way they approach their work.
I craft high-impact, sustainable growth strategies for industry innovators who play by different (& better!) rules.
I firmly believe in the power of integrity-driven, connection-centered sales & marketing strategies that allow entrepreneurs to grow their businesses in a way that feels good to them. And I’m passionate about helping women & gender expansive business owners grow their revenue with more ease, because money has the power to make positive change.
With nearly 20 years experience running successful businesses, from solo operations to multimillion dollar retail teams, I know there’s no one “perfect” way to operate — only one that’s perfectly aligned with your strengths, values, and vision.