UnFOrGEtTAbLe &
wElL-pAid
AN ONLINE COURSE WHERE YOU’LL LEARN HOW TO LEVERAGE AUTHENTIC CONNECTIONS & RELATIONSHIP BUILDING TO BE SEEN BY THE RIGHT PEOPLE, KNOWN AS A GO-TO AUTHORITY IN YOUR INDUSTRY, AND SIGN MORE CLIENTS without PAID ADS OR ICKY GIMMICKS.
Nobody likes a cold-pitch DM that feels like a desperate attempt at a sale. We can agree on that.
But what does it REALLY mean when coaches say things like, “To get more clients...
“Just show up!”
“Give value!”
“Get visible!”
?????????????????????
The problem with that advice is it can be too vague, if you don’t know what it looks like or the specific actions you need to take to make it happen.
So we’re going to fix that problem with simple & clear solutions.
“People can’t buy what they don’t know exists!”—me
(my clients are probably so sick of hearing this by now 😂)
Here’s the truth friend...You do NOT need a massive following to hit your sales goals. I’ve had my email list since late 2017 and there are currently only ~1,020 people on it. That’s small-potatoes compared to what’s talked about in the world of online marketing.
And yet...my business is doin’ just fine.
The Reason For That
Getting myself in front of the RIGHT people
Showing them why I’m the shit*
Prioritizing real human connection first and always
Inviting people to take a next step with me
And following up so people don’t forget about me & my awesomeness
*Not sure if you’re “the shit?” This isn’t about being arrogant or thinking you’re the best. But if you’ve got a fresh approach to your industry that you know works, and you want more people to know about it— perfect! The first step to becoming “unforgettable & well-paid” is getting your thought leadership in front of the people who will benefit from it the most .
“Unforgettable & Well-Paid helped me to more clearly describe who I am and what I do. I learned how to find other circles to bring my work to and how to talk about it in a meaningful and valuable way. I now feel like I have an actionable plan to bring more visibility to my work in a way that feels authentic to who I am and how I want to show up.
Since starting the program, I have started booking clients at 3X the rate I was charging previously. I have more time to spend with those clients and am able to provide them with better service. I have gotten booked on three podcasts whose listeners are my ideal client and already recorded two of them.”
-Candice Elliot
BUT LET’S GET BACK TO you GETTING STEADY CLIENTS…
Here’s what I see happening too often when it comes to online marketing; maybe you can relate:
You figure out how to create a content plan
You implement it for a bit and then life happens and it starts to slip
you feel guilty
But you also feel frustrated, because when you were posting you still weren’t making enough sales!
You wonder if your content sucks and start searching for new content creation methods
You dream about the day you can hire a SMM
You search for ways to run a business without social media
You keep posting anyway because you aren’t sure what else to do
Meanwhile everywhere you turn online people are bragging about their big months
And it’s so easy to compare & despair when you’re reminded of all the things you “should” be doing with your content, but aren’t
All while the trends keep changing and it feels like you’ll never be able to catch up...
“So what’s an online entrepreneur to do?!?
Get curious with me for a moment ok...how did businesses thrive BEFORE social media?
Connections, friend! Connections!
I’ve been in the world of business a long-ass time. Since 2004 long. And if I never have to go to a 7am Chamber of Commerce networking breakfast again where old white dudes who sell life insurance talk over me, I’ll be effing ecstatic!
Digital platforms literally allow you to connect with your ideal folks all over the world, and you don’t even have to put on pants! The future is NOW!
(and it’s half naked & covered in potato chip crumbs)
Because of this pants-less, digital paradise you no longer have to be the best-kept secret in your industry AND you don’t have to reach internet celebrity status to hit your revenue goals either. Phew!
Instead you need to:
make intentional connections,
nurture them like a real human and not a sleaze,
let them know what you’re excellent at, and
move the relationship forward in a way that’s mutually beneficial with appropriate “asks.”
IN unFoRgEtTaBlE & wElL-PaId YOU’RE GOING TO LEARN HOW TO DO JUST THAT!
None of this is hard. It doesn’t require fancy tech, or tons of time. But it does require a willingness to try some new things and carve out about 3 hours each week for income producing activities. (Don’t worry, that’s cumulative. You don’t need a 3-hour block of time, unless you want to.)
Sales/marketing time needs to be a non-negotiable if you want consistent income. Yes, you can and should take time off too though. And my method allows for it. Don’t worry.
HALT: Before we go any further, if you do not like meeting new people, or don’t have the patience or desire to cultivate genuine relationships (you don’t need to be besties, but you can be referral partners), this is not the course for you. No hard feelings truly. But your best bet is gonna be to get hella good at paid ads or land a sweet gig where someone else does the marketing and you get to just show up as a contractor.
But don’t just take my word for it…
“During the 5 weeks of Unforgettable and Well-Paid, I got booked on 3 podcasts, had 2 coffee chats, got booked to speak to a large membership program, had 2 reel boosts from people with large IG followings, and I refined my tracking system for following up with people.”
-Jen Jim
“I got clear on how to use my time wisely for marketing activities that work for me and my business. It seems small but this was huge for me. I had no clue what I was doing. I was also able to get more clear on my messaging and offers, just from chatting with others and working on pitches.”
-Jess Marcy
hErE’S WhAt wE’lL bE cOveRing:
Crafting a compelling pitch that you’ll use to get featured as a trusted, go-to expert in your field in front of other people’s audiences
Figuring out where & how to pitch so people say, “Yes!”
Mapping out a simple connection strategy that relies on your strengths
Knowing which non-sleazy “Ask” to make when, why, and how so that you build opportunity snowballs
Learning how the hell this turns into money! (And how to build sales momentum!)
When you do this again and again eventually people will be knocking at your digital doorstep asking you to share your brilliance with their people; and they’ll be PAYING you for it! (Ask me how I know 😉)
Sounds pretty rad, right? It is!
You’ll start hearing things from folks like, “Wow, I’ve been seeing you everywhere!” and “I found you on (podcast/blog/etc), can you tell me about your offers?”
Surprise! You won’t actually BE everywhere.
But you’ll start to stand out as THE person to work with in the eyes of your perfect clients, and your peers will know you’re the real deal & will happily share your name in rooms you aren’t even in.
People will tell you they’re saving up to work with you, or you’re coming up soon on their “To Hire” list.
Here’s why this works...familiarity breeds trust, and trust is essential before people invest. The more trust you can build (honestly, of course) the easier it’ll be for someone to feel safe spending money with you. And you don’t have to be annoying for this to work.
Practicing sales activities is like any other muscle you build as a business owner. It’ll simply become routine and second-nature. You’ve already figured out so much as you’ve been building your business. You can definitely master this too! (And eventually outsource parts of it!)
We surveyed members & these were the most common outcomes…
Unforgettable & Well-Paid participants said the course made it possible for them to:
Create an actionable plan to improve visibility, and a marketing routine for predictable results while focusing their time where it actually counts.
Rethink the way to make connections online and refine their ‘follow-up’ systems to be more effective & efficient.
Collaborate with other strong, successful, and inspiring entrepreneurs.
Become more confident in what they have to offer so they can talk about it more easily.
Get clear on messaging and learn how to craft a compelling pitch.
“During her U&WP program Erika shares how to create connections to grow & strengthen your business— something she clearly excels at! From the moment you join the U&WP program you are surrounded by strong & inspiring individuals that make up her community. I was thrilled to learn how to create these kind of connections within my own business today & in the future.”
-Evelyn Pacitti
“A friend and I are finally getting a collaborative offer together and in launch mode ASAP. After talking about it for over a year things have finally started to become much clearer. U&WP has given me all I need for scripts and playbook to start acting now and editing later.”
-Brandy Wright
hErE’s hOw tHis Is GoNnA gO dOWn:
As soon as you enroll you’ll receive an email with login info for the Thrivecart Learn platform (it might take a few minutes)
Once you login you’ll see the 5 core modules broken down by week.
How fast or slow you go through it is up to you, but so you don’t get overwhelmed and have time to do the homework, I suggest doing one a week.
Speaking of homework: The only homework will be to implement the trainings, there’s no other coursework or anything additional you’ll need to do. None of the homework takes longer than an hour/week; often less.
BONUSES: You’ll also get access to my sales course Conversations That Convert {$297}, my marketing workshop Rad Clients on Repeat {$297}, and my Marketing Assets Vault filled with all sorts of templates, step-by-step guides, pitching & launching resources, and more.
Investment
$750 or two payments of $375 (30 days apart)
“This is the course that builds the bridge between being my authentic self and being myself while making more money.
It's because of Erika's sleaze-free approach that connects ‘authentic and natural’ with ‘intentional and structured’ marketing & sales practices. As a bonus it also attracts other entrepreneurs who hold the same values and I've met great people with business models I can learn from and emulate.”
-Lauren Canafranca
Important Info:
This works whether you sell B2B or B2C but you need to already know what you sell, who it’s for, and why.
It’s going to work best if you use at least one social media platform for your business on regular basis.
You get lifetime access to the modules. This means that as long as I have this business you’ll continue to have access to these materials.
If you have other questions, send them to erika@erikatebbens.com
hi, I’m ErIKa! (SHE/HER)
I’m a Growth Strategist & Sales Coach for visionary entrepreneurs who want to grow their business and get paid well without compromising who they are or what they care about. I work with established service-providers, consultants, and coaches to create customized growth plans without complex systems, sleazy sales tactics, or working more hours.
I firmly believe in the power of integrity-driven, connection-centered sales & marketing strategies that allow entrepreneurs to grow their businesses sustainably in a way that feels good to them. And I’m passionate about helping women & gender expansive business owners grow their revenue with more ease, because money has the power to make positive change.
With nearly 20 years experience running successful businesses, from solo operations to multimillion dollar retail teams, I know there’s no one “perfect” way to operate — only one that’s perfectly aligned with your strengths, values, and vision.
I also dish out honest & actionable business advice on The Sell it, Sister!® Podcast.
Here’s what members have said…
“My results came from committing to showing up and taking action throughout the entire 5 weeks. I loved it!
The direct results from the action I took during our 5 weeks included: ‘yes’ to 2/4 podcast pitches (still waiting to hear back from the other two), ‘yes’ to co-hosting a workshop with another group member, and ‘yes’ to my one and only workshop pitch - and it’s my highest paid speaking gig EVER.
I had help negotiating from the people in the group which got me 7 times the rate I was going to charge.”
-Miranda Rodriguez
“Unforgettable and Well-Paid has helped me rethink the way I connect with people. My experience on Instagram started in a very anonymous and curated fashion, but I'm finding more and more that the part of Instagram I like best is actually connecting with people. This requires a different degree of transparency, and I appreciate that U&WP helped me remember that people want to see more of me, not less. I also loved the scheduled marketing cadence – that's been a helpful mindset shift.
If you are feeling stuck in your marketing efforts or feel overwhelmed by perfectionism in the number of things you "should" be doing, this is for you!
It's helped me think about the most important aspects of my marketing activities and spend more time where it actually counts. I highly recommend going for the upgrade and spending some 1:1 time with Erika via Voxer!”
-Steph Barron Hall
“Erika provides simple but complete instructions to make intentional connections, pitch yourself and create a marketing routine that will help you create predictable results over time.
You'll complete the program feeling much more confident in what you have to offer and how you can share it in ways that work for you.
As a meaningful bonus, Erika attracts great people whom you will get to hang out with and get to know during the program. This allows you to practice what you're learning by connecting and collaborating with each other.
I highly recommend the Voxer option. It was invaluable to be able to talk directly with Erika about my offers, pricing and sales. It was so helpful to be able to get expert support tailored to me, and delivered privately. Erika delivered valuable, thoughtful advice that was aligned with what felt best for me and my business.”
-Cheryl Dawson
enroll now for instant access
$750 or two payments of $375 (30 days apart)