Ep. 123: [RS Spotlight] How to Actually Get Clients on IG w/ Jillian O'Keefe

 
Get Clients on Instagram Podcast Erika Tebbens Consulting
 

You know that you can grow your business using the 'gram, but it seems so frustrating sometimes! Especially if you want to be an authentic human making real connections instead of feeling like you're always performing to make a sale.

And the information out there can be really overwhelming. There are content calendars, and caption templates, and hashtag banks...oh my! And when you actually wade through all of that and post regularly it's still not turning into money in your bank account.

It's no wonder entrepreneurs feel so frustrated with it! It seems like a massive, impersonal time suck. That's why I brought on IG expert and Rebellious Success member Jillian O'Keefe to explain how to show up in a way that feels sustainable, honors who you are at your core, and attracts & converts your absolute perfect-fit clients without gimmicks or gross tactics.

Links:

Website: https://jillianokeefemedia.vipmembervault.com/
Mini-course: http://jillianokeefe.com/ELABMiniCourse
Instagram: https://www.instagram.com/jillianfindinghappy/

  • This is the first in a series of really awesome interviews that I am doing with clients who have been through my rebellious success group coaching program. I'm really excited about this because one thing I love about the work that I get to do is learning about all of these amazing entrepreneurs and helping them in their businesses.

    And then. Sharing them with other people because I work with the best people and I really love to be a people connector. And so I thought it would be really fun to spotlight some of these experts so that you can learn from them. They can share their areas of expertise with you and you can know about them and follow them.

    You aren't already. And it also lets you hear a little bit about their experience being in the rebellious success program. As well. So first up is Jillian O'Keeffe, who is so awesome. And I really love this conversation with her. And if you've ever felt frustrated about using Instagram to market your business, I know you're going to love it.

    So Jillian is an Instagram strategist who helps female entrepreneurs gain visibility by embracing and showing their unique story on how to grow their community on Instagram. As a champion of the body positivity movement, she understands the power of authenticity and how it helps women stand out by presenting an alternative to the picture.

    Perfect impossible standards of Instagram. Shiny. She encourages female entrepreneurs to share their true voice and passions, to build their business and attract dream clients that engage with and care about their content. She lives in Buffalo, New York with her husband and their two children. And they love New York and just absolutely live for their nice hot summers.

    So I'm going to have the links to, uh, to find her in the show notes. And she also mentioned when we talk about her engage like a boss mini course, I rave about it in the episode. But for real, if, if it resonates with you is if this is something that you have been struggling with. Cannot recommend enough that you check it out.

    And I just, I know you're going to love Jillian. You're going to learn so much from her. So make sure that you follow her on Instagram as well, and slide into her DMS and say, hi, tell her you found her on sell it sister. I know she will just be thrilled and delighted. So without further ado, Onto the interview.

    Hi, Jillian. Welcome to the, sell it sister podcast. I am so glad you're here and I am so excited to chat with you about Instagram today.

    Jillian O'Keffe: Thank you you very much for having me. I'm also very excited to be here. Um, and. Anything Instagram gets me excited, so yeah. Let's get going.

    Erika Tebbens: Yeah. So I, uh, just for reference, so people know, so Jillian has been in my rebellious success program and she is also somebody who, for all of my other private clients.

    Constantly sharing her mini course, which we will talk about. So absolutely positively, like I rave about it to everyone. I'm like, you have to get it, you know, have your team go through it, like the whole thing. So yes, like universally, I love it. And I really, for social only spend time. On Instagram. So I not saying that, you know, everyone has to do that exact same thing, but if you naturally want to be on Instagram and grow your business and actually get clients from it, then Jillian.

    A go-to expert for

    Jillian O'Keffe: sure. And yeah, I am. You're an amazing cause. Thank you for all that. And every time somebody buys the course, I'm always wondering, is this when somebody, the Erica sent over or is this somebody new because you're, you are just so generous with your praise for it. And it means a lot to me.

    Erika Tebbens: Yeah. I mean, I literally it's like every it's in my like additional resources.

    Document in all of my private client folders.

    Jillian O'Keffe: I didn't know that. Thank you. You're so

    Erika Tebbens: welcome. You're so welcome. It's it's fantastic. So I know, you know, uh, I feel like just a F I think just a few weeks ago now, I feel like time is kind of meaningless as of late, but a few weeks ago there was like yet another new.

    Um, bit of information about Instagram. Some, some changes, some updates to their focus and that it's not just strictly a photo sharing app anymore. And I feel like this is yet another thing where people like frustrated entrepreneurs, let's say kind of throw their hands up. And they're like, I feel like I can't win.

    I feel like I know that people are making money off of Instagram. But like, literally, why is this not happening to me? And why are they making it harder? And I just want to give up, so what is your take on all of that? And assuming we're going to keep seeing changes over the years, too.

    Jillian O'Keffe: Yeah. So for sure, Instagram is going to continue to change and, and.

    Be a different platform as much, or as frequently as there are other new platforms that come out, you know, the reason they're doing all this with video is because of TechTalk and I'm sure for a while there, they were trying to do the clubhouse thing too. You know, all those open rooms and clubhouse has kind of died out.

    So they haven't been putting as much pressure there, but Instagram is going to change. It's going to continue to change. And the best thing I can say is to do. You know, expect it and roll with it. Um, as far as the whole video, you know, becoming a video platform. The way they announced it. And I feel like it was intentional created a lot of stress and anxiety for a lot of entrepreneurs because they're like, I am not into reels or I am not into ITVS or lives or anything, or even just regular video.

    I am a post person. Does this mean now that I am going to be lost and no one's gonna ever find me. And that is absolutely not the case because. While they may be putting more emphasis on video. They are not removing the importance of photos and carousels and infographics and all of those things, because you might have an influencer out there who does tons of video and they only do video and that's what their audience responds to.

    But what you do for your audience. Does not have to be with that influencer, does your audience is going to embrace what you give them if it has value. So if you're somebody who's been giving them photos and infographics and carousels all along, that's not going to change those people will still see your content as long as you continue to provide them value.

    And as long as you continue to engage with them outwardly. Now if you're somebody who's always given them video and all of a sudden you want to start giving them images, you might lose a little engagement, but that's only because you're changing what you've always done. So that is what's important to remember here is that you have to give your audience.

    Value is number one, like don't just post a post. It might feel like that's, what's in what Instagram is telling you. I need to post three times a day or even every single day of the

    week, but, but don't do that. Don't post just to post because it diminishes the posts that do have value that you put up. So instead focus on creating content that is, you know, educator.

    Entertaining, um, is going to teach them a new trick or tip that they've never heard of and do it consistently and engage with your people and your content will still be seen doesn't matter what it is, video, photo, carousel, whatever. It'll still get seen by people by your

    Erika Tebbens: people. Yeah. I love that. And I think it's interesting to point out too, cause you and I both know Kendra Hennessy of mother, like a boss.

    Uh, her the like static quote card ones and images of her. And like when she goes live and stuff, those all do great for her. Especially like her static quote cards. Whenever she has tried to do a carousel, it does not do well, but I also know other people who. Their carousels do so well with their audience that they've actually like repurpose the same ones months later because they resonated so well.

    And obviously, you know, six months goes by, you have new eyeballs on your stuff and Everett, new followers and all of that, or people just appreciate the reminder. Even if they saw it before. And so I, it is really interesting that you, two people with the same thing could have such different results. And I feel like yet it's the thing that I feel like everyone who does social media marketing says is like, just test it out, just test it out.

    And I know even for me, like in full transparency, usually my. Podcast once, um, with that very similar, you know, cover, it's like, it's not scroll stopping cause people who follow me know they see it every week. And so it's very like similar. It doesn't break up the pattern kind of in their mind of what to expect from me.

    Um, they don't do quote unquote well, in terms of like generally speaking in terms of engagement, compared to some of my other posts, but it's still an important part of my marketing, because I like to remind people who are already there and engaging with other stuff, like, Hey, new episode, like there's a new episode up.

    And I know that not everyone who follows me listens to my podcast or even podcasts in general. I try not, I don't get too hung up on that because I know that that is more of like a larger picture vision of my posting over

    Jillian O'Keffe: there. And the other thing is too, like you said, it doesn't, you know, it might not break up the feed.

    People are used to seeing it. They might not engage with it, you know, but beyond that, the other side of it is if somebody sees that, like I can speak for myself, for instance, if I see. The reminder, and I haven't yet downloaded your episode. I will often leave the app and go and download the episode and never come back and like the photo.

    So it doesn't necessarily, and I know that's not what you were looking, what you were saying, but this is for anybody, does people may see your post and may not actually like it, or may or may not comment it, comment on it or save it or share it, or any of those things. They still saw it. So then that is why when you're promoting something or, you know, a podcast episode or a product or a new service that you put it out there in your feed, even if you're,

    you know, that those posts, those promo posts tend to not do as well on Instagram.

    Does it mean that they're not being seen by people? It doesn't mean people aren't going to your link and clicking it just never coming back and like in your photo, that's where the analytics come in and you can see your reach and, and all that. But, um, It's, it's always important to put those out there, even if they're not super engaged or super attention grabbing.

    Cause there are people I guarantee who are seeing it, who are then going in, either checking it out, buying it, downloading it, whatever. Um, either way.

    Erika Tebbens: Yeah. I love that. Such a good reminder. And I know you mentioned engagement in there a bit and we, I definitely want to touch on that because I feel like it's the thing that.

    So often gets overlooked, but I know that one reason I wanted to bring you on is not just say like, oh, how can we get more money on, on Instagram? But part of that is being yourself. And you're a really big, big advocate of being yourself. I'm a really big advocate of being yourself and, you know, attract the best and repel the rest.

    To you, what does that look like in terms of like, especially, you know, when you're doing work for your clients and things like that, like, how do you try to be mindful of portraying someone authentically so that it actually resonates to their bottom line?

    Jillian O'Keffe: So when it comes to myself, I actually had a really great, um, experience with this a couple, maybe about a month ago now, where I was feeling really defeated on Instagram.

    I was not personally, I was not making any sales or I wasn't really growing my account. Wasn't growing. And I realized, and part of it was, I was thinking that it was because of how I looked. And thinking people weren't buying from me because I am overweight and they didn't want to purchase or work with somebody that looks like myself.

    And I had so many people messaged me when I put up a post about this and, and comment talking about, well, if they don't buy from you because of the way you look. What does it matter? You don't want them anyway. And it was a reminder because I knew this before I had this little mini breakdown about it. I knew that if somebody doesn't like me, just like, if somebody doesn't like my prices or doesn't like a piece of content that I put out that I've stand firmly with.

    Then that's, that's on them. They're not an ideal client. They're not an ideal file follower and that's okay to let them go. Now, when it comes to clients, it's a little bit different. I do, um, do Instagram management for clients. And what typically happens is in the beginning, it's all about getting to know them and it's a joint effort.

    So they're sharing. You know, YouTube videos with me or previous content that they created, maybe it's a podcast, maybe a blog post, whatever, where it's really in there. Um, the way they speak, uh, maybe it's content that they put out that they really believe in. And I try to get to know them and I don't know.

    I, I don't really have a way to explain, but it just sort of happens by osmosis, I suppose. Um, as I just become, I just use their voice and I, it just sort of just becomes a part of me. And when I am working on their stuff, it's just there. So when I'm commenting for them or when I'm creating posts for them, their, their voice comes out.

    It doesn't happen automatically. It's a couple of months process, but it just sort of just starts happening. Um, and I think that. Is what it comes down to for, for yourself, for anybody who's looking to be themselves is if you're on Instagram and you haven't yet taken the time to get to learn, uh, obviously, you know, your business, obviously, you know what your why probably, and, you know, you know, your ideal client and all that.

    But if you don't really know what makes you. You and what makes you different from any other copywriter or any other Instagram strategist or coach or whatever. Maybe take some time to just figure that out. I don't really have an exercise to give you two to work on that other than just a brain dump.

    That's what I do for everything, but really dig into like, what's talking points you want to talk about when it comes to your content. So almost always if I'm posting about something and it's not just specific to Instagram, I come from a body positive. Standpoint, like that's always overshadowing everything cause that's such a big part of my stance and everything.

    And I think that that's important for anyone because. Then then you can infuse yourself into your Instagram content. You're you're not just sharing good copywriting tips, you're sharing good copywriting tips that come from your heart. You know, why copywriting tips are important to you and why you do take this stance and, and things like that.

    I don't, um, it might be difficult to get there, but I honestly think starting with a brain dump might be a great way to get there if you're not there yet.

    Erika Tebbens: Yeah, I love that because I feel like it's, you know, there are always going to be people who want the cheapest and then there are always going to be people who want the absolute best, right?

    Like the highest at like, you know, person who you could have, who you could hire, um, you know, in, in whatever, whatever it is. But I feel like most people are, you know, in the middle are when they're shopping around. It's less about like, you could have five people who could do the job the exact same way and get the same result.

    But we like to spend money with people who we feel really good about. Absolutely. And. I know that that can feel scary because it's like, well, if I put myself my real self out there, And then people don't like it. Like that feels horrible, but I kind of like to look at it as like, you know, there are eleventy billion people who do something similar to what I do on planet internet.

    So I want to work with people who resonate with me personally and my approach and all of that. And. So for me, the way that I do it is, uh, very much, like you said, it's just thinking about like, what are those things that make me uniquely me? And it's, you know, I, I will have posts that have nothing to do with business.

    I will have posts about true crime. I will have posts about, uh, you know, Halloween, how much I love Halloween. Um, You know, all sorts of stuff, law and order SVU, like just these random other things. And then what happens is like, when people see those. Things that remind me or remind them of me. They will send them to me.

    Like when Christopher Maloney was just had the men's health magazine cover, like multiple people were like, did you see, you know, they like were forwarding me to stuff. They're like, did you see this? I'm like, oh my gosh. Yes. Thank you. And it has nothing to do with business or me helping them with their business or anything, but I'm like, oh, that's really cool.

    Like, you know me, like, you know, actual, real Erica. Perfectly polished fo professional. Like, I hope that you'll just give me your money kind of like Erica and I'm sure that there are people who are like, yeah, I don't know. She doesn't. Like I don't, I don't like that. Like, I think that she's kind of weird and creepy and go with someone else and you know what, like, I honor that that's cool too.

    Jillian O'Keffe: Absolutely. That's how those are, how that is exactly how you get your ideal dreamy. Can't believe you're working with these type of people, clients like that's how Ann found you right through, uh, um, a true crime hashtag or something like that. That is how you find. Your dreamy clients. So it feels scary for sure.

    I have been in that position where I didn't want to niche down into, you know, a specific area because you might exclude somebody, but in the end it's, it's worth it because then you're working with the people that you can't wait to get up and work with. Not the people that you're just working with because you need money, which there's nothing wrong with doing that by any means.

    If you can work with your dreamy clients and you can start the path to doing that, why not do that? You know, why not take the time to create the content that is going to attract the people that you really, really want to work with?

    Erika Tebbens: Yeah. I love that. So now I. Like, I, I feel like with the Kerrianne thing and for, for anyone listening, who's like who's Kariana, Ann is also a rebellious success member and it's very true that she was actually a private client first and she found me in late 2019.

    Um, we can't remember which hashtag it was, but it was definitely like a true crime related hashtag. Um, she came to a free workshop. I did. And then, yeah, and then like we started working together. The rest is history. Um, but what was w like, I feel like this is a perfect segue into what you were also so passionate about, which is engagement and not just focusing on content and essentially what that was, was like an engagement path, right?

    Like she was following a hashtag, uh, in a subject that she liked, but she also happened to be a business owner. So I came up in her feed and it had to do with business, and then she started checking me out and then she slid into my DMS and then we had this whole relationship. And it's funny because the same thing, I don't think it wasn't true crime.

    It was actually through Kendra. Amanda. Goren airy of the resume RX, who we both also know who is a past client of mine. Um, she, it was the same thing. Like we just literally started this organic relationship and then DMS. I was like, oh my gosh, how did you find me?

    And she was like, Kendra tag, do you want a story?

    And I'm also a business. Like, it's just buck wild, but I can go back and I can trace all of these clients, even though I'm nowhere near the 10,000 swipe up. I can trace back so many dreamy, perfect clients to engagement. So please explain the difference between just posting content and actually like engaging.

    Okay.

    Jillian O'Keffe: When, when you hear engagement, a lot of people just think that that means that you're commenting or responding to comments that people leave on your photos. But that is just sure that is part of it. Absolutely. But that is not the, that is not the way to get people into your DMS. Very likely. That is more just connecting with people who already either know you or finding you, but when it comes to engaging.

    You really want to figure out the hashtags. And this is again, you need to find out what your interests are and the people you want to work with and what their interests would be, uh, so that you can find those hashtags that they're searching in. So like with Kerrianne, she's a true crime nut, you're a true crime nut.

    And. You were using a hashtag that your people were in the people that you would be interested in working with. So what happens is you use those hashtags, you drop your content in there, you engage in there, people come across it and they connect with you. You know, it may be there. They connect with your content.

    Maybe they DMU, et cetera. But in order to do any of that, you have to find the hashtags that people are hanging out in. And this means that you're not going to want to use hashtags like entrepreneur or. Um, any sort of general nine to thrive or savvy business owners. There's nothing wrong with using those also, but you want to find those niche hashtags, where you can actually see the people, those dreamy clients where they're searching for.

    So for me, I love using body positive hashtags, like lose, hate, not wait. Um, Oh, I can't, I can't think of any right now, but ones that, where people are hanging out that are my dream clients that I would love to work with. And once you have those, you can start putting them on your content. And you'll, you'll start connecting with the people when they see them in that hashtag feed.

    But in addition, you get to go in and you get to spend time scrolling and connecting with those people in there and, and doing it in a way that is. Is real and feels good because you have an interest in what these people are likely talking and posting about too, because if you're using a hashtag, that is a true crime hashtag.

    And obviously you're going to come across posts that are just. Nonsense or spammy or whatever. Cause it's just Instagram, but you're also going to see posts that you're genuinely interested in. Maybe you'll learn about a new documentary that you hadn't thought of. And then you connect with this person.

    Cause you're like, oh my goodness, thank you so much for posting about this documentary. I never heard of it. I'm going to check it out and then you start, maybe you're connecting with

    them and their DNS and you're going back and forth and you watch their stories and then boom, you find out this person's also a business owner and now you have this huge.

    New connection that maybe they'll buy from you. Maybe they won't, but at least you have this new friend you made this new connection that way. And that is everything about Instagram, right? There is the connection. It is not about the number of followers. Like you said, you don't have 10 K you don't need 10 K.

    You could have 300, you can have a hundred really good followers. You know, people who actually care about your content and be successful on Instagram. You don't have to have that 10 K swipe up. I'm sure it's great, but it's not necessary. It's about getting to know people and them getting to know you, which is why not only is it important to use those hashtags on your posts and, you know, engage in those hashtags, but it's important to put out content, like you said, that is.

    You that isn't just strictly business. So maybe you share a post that is about your love of Halloween, you know, or for myself, I, I, you know, have really low span of time where I'm really questioning my, my self worth because of my weight or whatever. And I share that because it makes me real, it makes me a real person, people want to connect with a real person.

    They don't want to just connect with Instagram tip after Instagram. That might be great in the, in the beginning, because they'll learn from you, but that doesn't make you a person. It doesn't make you somebody that people want to DM. There. There's no connection there there's no. Oh my God. I've experienced that too.

    Or, oh my God, I've been there or I want to experience it. There's none of that. So it's all about creating that feeling and. Doing that all comes down to figure out who those people are that you want to work with and then doing, you know, connecting with them in their hashtags and on their posts. And then they'll do most likely do the same on yours, especially if there's a real connection there.

    Erika Tebbens: Yeah. I love that. And I love that you emphasize like real connection because I mean, I, I have on the reverse. That is how I have found people I have spent money with. So when we were getting ready to move at the end of 2019, I used to have somebody who I would regularly. You know, get hair and makeup done.

    We'd take a bunch of photos and I would be able to use them in my marketing. I wasn't going to have that anymore. So I had to find a new branding photographer. So I literally was looking through the hashtags, like Ann Arbor, photographer and Arbor branding, photographer, photographer, like, you know, all of those things.

    And then from there I was going through and seeing like, who did I resonate with? And then. This was like just pre COVID. I was actually able to meet her in person for coffee and just chit chat as two entrepreneurs. And then she introduced me to like a private entrepreneur, like a close knit community here.

    And she was like, oh, I. You know, invite you to the Facebook group and whatever. And I was like, that would be so great. And through there I've met new people. I've gotten cool

    opportunities. I've gotten clients like it literally all started and, and for what it's worth, I hired her and she ended up like last fall, took beautiful pictures of me and, um, and I loved them and she has sadly since moved out of the area herself.

    But like, I, it, it was great. Like I ended up, I found her on Instagram through hashtags and then ended up hiring her, becoming her friend. And then she connected me to all of these other amazing people. Like this is a legit relationship that actually happened because of Instagram.

    Jillian O'Keffe: Absolutely. And so when people say that hashtags don't work, they're not using them the right way.

    And I don't mean that you should be using them. You should be using them on your images. Of course, of course. But that's not necessarily what I mean when I say that. They are there to build relationships with too. They're there, that it is literally like going to Google and searching whatever you're thinking about.

    And then, you know, going through and finding the people. It's like a direct connection to somebody on Instagram, you know, it's, they work absolutely work. It's just a matter of using them in a way that actually is not spammy or sleazy or inauthentic.

    Erika Tebbens: Yeah, I love that. And so obviously there's, you know, more that can be said about that and you have the mini course already talked about, so, uh, it's called engaged, like a boss.

    And tell us just a little bit about what they can expect. I will have the link in the show notes so people can go check it out and they can purchase it. But yeah. Tell us a little bit about that.

    Jillian O'Keffe: Sure. So engaged like a boss is all about authentic engagement because it is literally the only way to grow an Instagram.

    It's the only way to grow on Instagram nowadays, I suppose you could grow with doing reels, but typically those aren't all targeted great followers. So going out, getting to know people in the hashtags and, you know, setting up your bio in a right way, the way that is going to get people to want to follow you.

    Things like that. And it's, it's all, all in this little course. So it's five modules. I used to be over five days, but, um, it's five modules. It just drips one. After the other, the videos are about 15 to 20 minutes. A piece on there is. And I believe in each module, there's a little piece of homework and it's all super, super bite size.

    So the first day you're taking time to optimize your bio in a way that's going to increase your people, finding you when they search certain terms. And you know, the next one is you find, I teach you how to find hashtags, the hashtags that you want to use, things like that. So each day is really short and really bite-size and really actionable.

    Because you're doing it in little bits and pieces. It never feels super, super overwhelming or burdensome and you can do it right away. And there is one piece of it where, you know, you take an hour and you do some engagement. But the thing that you do most consistently is called the 15 minutes sprint.

    And it can be done obviously in 15 minutes and it is super effective. And. It gets you connection with people that actually want to see what you're putting out and that you really want to connect with as well. This is the same type of tools and techniques that I use with my own clients that have helped them grow.

    And it's, I don't know. It's it's my little baby and I have, um, I've been working, I've been redoing it. I engaged like a boss 2.0, we're doing the videos and I'm going to be including a bonus module. So, cause I didn't fun stuff happening with it. Yeah.

    Erika Tebbens: It's, it's really awesome. And I would say, you know, especially if you stress about creating a volume of content, like you do not have to worry about that.

    Do the mini course put out good content as it works for you, but like do these little 15 minutes brands, they really are a game changer. So I love it. Yeah, definitely. Definitely check that out at the link in the show notes and all of that. And then as we wrap up, uh, because like I said, at the top, you were.

    Uh, in actually my very first cohort of rebellious success, and this is part of my rebellious success spotlight series, because I love being able. To showcase the talents, the talents, oh my gosh. If I could speak it's the end of a long day, the talents and the brilliance of the people that I work with. Um, but also in case anyone is listening and they are curious about rebellious success.

    I would just love to hear from you, uh, just a little bit about your experience or kind of what has been the most impactful for you. Being in rebellious success.

    Jillian O'Keffe: So despite the fact that I am an Instagram strategist, I am not great at selling my own stuff. And I have to say that the biggest impact on me was building confidence.

    And I was so scared to share my offers with people and to put things out there more than once, and to say, you know, mention a sale or a promo I was having. When I joined rebellious success back in December of 20 19, 20, 20, 20, 20, 20. Um, I was afraid to say too much about my products. And then by, I would say.

    April, maybe March. I was, you know, I had no hesitation. I was out there, um, sharing stuff regularly. Um, putting my offers out there, talking about it multiple times a day, many times in my feed. And it was just, it was all came down to confidence and knowing that it's okay to talk about yourself because number one, people don't see it very frequently.

    And number two, they want to buy from you. They just forget. So. The biggest, the biggest thing for me was the building of competence. And it's honestly, that's priceless to me because I had not gotten it anywhere else. I've not learned how to build that anywhere else. So it is, it's definitely changed the way I work my business when I'm promoting something or even just on a regular day-to-day basis.

    You know, if I share something and I have to talk about. Uh, something new happening with Instagram and I'll include like, oh, Hey yeah, they're changing hashtags or something. I also have this freebie, or you can buy this or whatever. And it's just, the confidence has been life-changing. Yeah.

    Erika Tebbens: I love that.

    Thank you. I love, I love to hear it. I love to hear it. Very cool. Well, thank you so, so, so much, I really appreciate your time and your knowledge. It's so awesome. Everyone definitely go check out Jillian checkout, uh, you know, be sure to follow her on Instagram and check out her mini course. If you are wanting to.

    Grow your business with Instagram. And if you want to check out rebellious success, you can go to rebellious hyphen success.com. Hey, thank

    Jillian O'Keffe: you. Thanks Erica.

 
 
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Ep. 124: How to Break Through the "Murky Middle" of Business

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Ep. 122: Strategy vs. Tactics & How to Use Both for Growth