Ep. 094: How to Use Pinterest to Grow Your Biz w/ Precious Rodgers
Most entrepreneurs are content creating machines and we aren't giving ourselves enough credit for the helpful info we put out into the world. Whether it's blog posts, podcast episodes, or social media posts we are regularly nurturing our ideal clients with our knowledge. But what if you could make it work better for you? What if you could leverage it to attract new eyes to your business on one of the most powerful search engines on the Internet? That's exactly what you can do with Pinterest! In this episode, Pinterest expert Precious Rodgers explains the ins and outs of getting started with Pinterest marketing and even running ads to your pins. She explains how she's able to get more mileage out of her content and more easily grow her list. Plus, unlike other social platforms where the content is short-lived, the pins on Pinterest get viewed again and again. She makes it so simple to understand, so I know you're going to love this episode.
Bio:
Presh Rodgers is a Pinterest Marketing Expert & Ads Specialist (or Pinterest Badass for short) and she helps established and badass online coaches, service providers, & digital content creators jumpstart or enhance their Pinterest strategies to get more eyes on their content, grow their email list with action takers, and overall skyrocket their visibility with & without ads through ‘VIB’ experiences. When she's not giving out high energy, good laughs or sunshine vibes, you can find her sipping her favorite drink of the day, dancing around for fun or watching her latest Netflix binge.
LINKS:
Instagram: instagram.com/preshrodgers
Pinterest: pinterest.com/preshrodgers
Facebook: facebook.com/thephreshassistant
Free ‘Pinterest for Badasses 101’ Guidebook: preshrodgers.com/erika
ADDITIONAL LINKS:
Your Rebellious Success: https://erikatebbensconsulting.com/rebellious-success
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On this episode of sell it. Sister, I am chatting with pressu Rogers, who is a Pinterest marketing expert and ad specialist or Pinterest bad-ass for short. And she helps establish and bad-ass online coaches, service providers, and digital content creators, jumpstart, or enhance their Pinterest strategies to get more eyes on their content, grow their email list with action takers and overall skyrocket their visibility.
With and without ads through VIB experiences, which you'll hear her mention later on in the episode. When she's not giving out high energy, good laughs or sunshine vibes, you can find her sipping her favorite drink of the day, dancing around for fun or watching her latest Netflix binge. I am really, really, really thrilled to be chatting with pressu because I feel like, as we mentioned, as we talk about Pinterest is so underutilized because.
There's I think there's just a lot of, um, confusion around it. And a lot of people just don't really know how or why they. Could be using it at all. Uh, she has, there's some places that you can find her when you're, um, when you're done listening. Um, and she has a free, uh, guide called Pinterest for bad-ass is one Oh one it's her guidebook.
And you can find it@pressurerogers.com forward slash Erica. And all of that will be in the show notes as well. Um, and. As she mentions at the end, find her on Instagram at pressu Rogers. And of course on her Pinterest at pressure Rogers too, if you're already on there. And I will just say, because you know, I'm all about simplicity and not just heaping more work on for the sake of more work.
If you already feel like you are really overwhelmed and you're like, I can't even think about learning. Anything new right now, then I would just say, give this a listen or bookmark it for later for when you feel like you want to come back to it, start considering it, anything like that? I would say even, just give it a listen now.
So at least you can kind of have it in the back of your mind as a possible like option or opportunity for you. Because I certainly don't want you feeling like, Oh my gosh, I need to be on all the social media platforms and doing all the things. And now I have to learn another one. And like, why does this have to be so hard?
Because it honestly doesn't. But I will say if you've already been creating a lot of content, especially then learning about Pinterest can be a great way to see how you can actually get more mileage and more traction out of all of that really good content. And. Have it live on a, you know, what is kind of technically like a social media platform, but not one like Facebook or Instagram or LinkedIn where you kind of have to be showing up a lot more regularly because Pinterest is a bit more passive in its approach.
So I think it's really cool as a way to just again, get that longevity out of the content you've already created. Get yourself in front of. Uh, new eyes, new ideal clients, um, and really utilize it as an additional tool in your marketing tool belt. But again, if you're like, I just, I can't right now, that is all good too.
This episode will be here for you when you are ready and without further ado, let's get into it.
And you, I know you're obviously your name is precious, but you go by pressure, right? Yeah.
Crunch. That's fine.
Okay. Sounds good. All right. Hi, thank you so much for joining me on the sellout sister podcast. I'm really excited to have you.
Hey, thank you for him having me. I'm so excited.
Yeah. So you are a Pinterest expert, a total Pinterest bad-ass.
And I cannot wait to have you explain like the, what, why and the, how, why we all need to be there for our businesses. And I just feel like it's one of those platforms that is really, um, underutilized, because people don't really understand how or like why they should be utilizing it for their business.
Yeah, that that is so true. It's very, very underrated. Um, this is why I love talking about it so much because I think people don't understand how powerful it is. So that's like one of the best things to really have people understand and see what Pinterest can do for their business.
Yeah. And I know that a lot of times, like what I hear from friends and clients is that.
They feel really exhausted when it comes to keeping up with social media. And sometimes people feel like, Oh, Pinterest is just another social media platform, but I know it's really not right. It's more of like a search engine and it doesn't require you to be showing up every day for it, like an Instagram, let's say right.
Yeah, that's very true. What I like to explain is that because of the search engine, a lot of the stuff that you want to put on Pinterest, um, is going to be repurposed content. It doesn't, you don't have to create content for Pinterest. Um, it's good to create content when you create it, create content in general that you make sure it's Pinterest worthy.
But a lot of times, most of my content is content that I've repeated. Made on Instagram or put on YouTube and I'm repurposing it onto Pinterest because it's a search engine and you're driving traffic to those pieces of content that you already created. So that's what makes it different than that normal social media platform.
It does have social aspects and there they are moving towards certain things being. Able to keep people on the platform like video content, but a lot of the video content is still repurpose content. Like even today I just put a reel that I made on Instagram onto my Pinterest story pins and it's repurpose content.
I already created it for Instagram.
That is so cool. Okay. So I will, uh, I jotted down the phrase, like pin wordy, because I think that that's good to talk about, but. I would love to hear more about it because I know like I technically have Pinterest and at one point in my business, I had someone go in and like kind of really get it set up and have everything, you know, in my branding and get my boards and all of that.
And at the time I had already started podcasting. So I. Believe like some of my podcasts, episodes and stuff got linked up there, but it was a lot of like my previous blog posts, which I don't really write blogs a lot anymore. And I also am not often on the platform myself. So I like, I know that when I do pop on to look at a recipe or look at something like that, I have noticed that there is like video content now, like you just mentioned, but I feel like it's sort of like this guy is the limit now.
Like in my mind, I'm always just like. Oh, it's just, if you are a prolific blogger, but that's not the case. So can you explain like all of the types of content that you can repurpose over there?
Yeah, that's a really good thing to think about, um, because it's so much content how I like to think of it is you don't really create content for Google.
It's a search engine. You don't create content for Google. Your content just happens to appear on Google. If it's optimized. The difference with pemphigus is that you have to actually add the content to Pinterest to make sure that it can be found as a search engine. The same thing goes for YouTube. A lot of people forget YouTube is also a search engine.
You put videos to be found by other people with problems. So what you can do is when you're thinking through the type of content, there's, it's kind of limitless in a way. Um, but it's really thinking about where people are on their Pinterest journey. A lot of people go to Pinterest in maybe the beginning stages, um, not too far into their journey.
So you have to think, okay, if I create a video. What type of video, just like we created for a lot of different things. Is this video going to make sense for people on their journey and found Pinterest, you know, like I create content for how to get started on Pinterest, because that's usually where they are getting started.
You know, pitches, strategy, Pinterest tips. They're not maybe, you know, 20 million followers on Pinterest. And they're like looking on Pinterest for things already. They know what to do. So you have to think about what type of content can you create. But then as far as the type of content that you can put on Pinterest, um, I put videos and not long videos.
So like I wouldn't put a full IGT V or YouTube video, but I might put like a teaser of that video, um, and then link it to the actual video. And what I do is I embed those videos on to my actual website because Pinterest prioritizes you sending content to your actually claim website. So I will put those on my website.
It's like a blog post, but it's really just the video. And then I will make a little snippet or pins about that content and then drive traffic that way. So videos, um, What else? Blog content. If you have it blog content doesn't have to be written anymore. It can be logs. Um, and what I do is always, if you do create videos, you can have them transcribed into written content to go onto the video because people usually on Pinterest, they still are in the mindset of going to a blog post.
So maybe you're in a rush. You don't want to, you don't have time to watch the video, but you want to skim like the written content. You can do that. Um, you can link to your landing pages for lack your free offers. Um, your low ticket offers a low ticket products. I don't suggest high ticket products. Um, only because I think like a pinner, if I go and buy something, if it's over a hundred dollars, maybe even over 50, I'm not quick to be like, here you go.
Especially for a digital product, because I don't know you impinge with traffic is cold traffic. So that's what I mean when thinking about Pinterest worthy traffic. Yeah. Think about, does it make sense for the platform for someone that is finding your content that is cold to you?
Gotcha. Gotcha. That's super helpful.
So if it's, let's say it's an Instagram post, or like you said, a reel then does that just link directly to your Instagram? Like it will, when they click through, it takes them to your Instagram profile to that actual like real or post.
Yeah. So it depends on how you link it on Pinterest. So depending on when this comes out and depending on Pinterest, um, I just got story pins, but story pins have been around for maybe I think, a little over a year now, but it's still rolling out to everyone.
And like, literally just got them like this week. So, um, I've been using story pins, but story pins are not like Instagram stories as in, they're not live. They're basically you put videos, you can put, um, like little recipes, like every like different steps to the recipes, all in like one story. And those do not link anywhere, therefore, to keep people on the platform so they don't leave anywhere.
Um, and then if you use video pins, Those you can actually put a link. So it depends on you. If you want to host it on your website, you can, if you want to like, maybe like host, uh, like say a reel that links to a blog post that is more detailed about the content. You can do that, or you can link it back to Instagram itself.
That's fine too. But like I mentioned, um, pitchers use is when to prioritize, um, your. Your PR your actual website content, but you can do both because when I linked to an I G T V video, I linked IETV YouTube anti-Semite website.
Oh, interesting. Okay, cool. So how so, like, I mean, obviously there's, there's like a lot to it and it's not, you know, it's too hard to explain it like a podcast format, but essentially for getting or content up and out there.
I know there's like, are they called community boards or whatever, like kind of explain that process of like how to maximize your. Time of getting your content onto the platform so that other people can see it.
Yeah. So they do have group boards, um, group work. You have to find the right ones with the right type of peoples.
I don't use group boards that much. Um, but I do know like there's some group boards where they're very like niche specific and those can be very, if you're in a. The group board where people, you know, maybe it can be very beneficial. Um, but the larger group boards are not as great as they used to be. So I, I kind of steer away from them.
Um, I would rather like form it with like maybe a group of like, if there's like a Facebook marketer, Instagram marketer, where we all like contribute different marketing tips to this one board, um, and it's more smaller, so those can help. Another way is tell when communities. Um, so if you have to tell when which, um, I recommend for scheduling out your content on Pinterest, they have this thing called talent communities.
Um, it's kinda like group boards, but a little bit more, I guess, modernized. Um, and those are pretty good too. If you find the right ones, that's like with everything you have to like find the right ones. In general getting your content out there. It's about treating Pinterest. I'm not like a consumer. So a lot of people get so confused and they want to pin a lot of other people's content.
And the thing is when you're using it as a business, you want your content to be found it's a little selfish, but that's okay because we're not on Instagram posting everybody else content because it's our profile and it's about our content. And the same thing goes when you're using Pinterest as a business, Pinterest, even.
Um, says to UPenn more of your content when you're using it as a business, because you want your content to be found, not other people's content. So it's really important to when you're utilizing it and that's, you're pinning most of your content.
Gotcha. Okay. And yet explain I, so back when I had the, um, Pinterest strategist helping me at the time, um, we had like, I got a tailwind subscription, like she suggested, and then she was like, utilizing it on my behalf to get it up.
So explain a little bit, like for an average person, can I be using it? Getting started? What is the suggested amount of time you either spend like per day or per week on getting fresh pins out there?
Yeah. So it really depends on your niche. Um, that's like the hardest thing to always answer because I'm like I have one client, I pinned 10 times a day, another client, I pinned five times a day.
Um, myself, I don't see him maybe like seven times a day. So it really depends on your niche and seeing how the audience were to your content. Um, and testing it out because I will tell anybody, at least at minimum, at minimum five times a day, preferably 10 times I'm starting out and kind of see how that feels.
It doesn't have to be as much as it used to be. Um, like keep your use of pen 30 to 50 pins a day. Um, the fact that Pinterest has changed so much and they don't want you to just pinning random stuff. It's much lesser than it used to be. Um, so you really have to just test out what's going to work for your business and it's going to take time.
So it's not something that it's really quick because it's a search engine. It takes time to optimize your pins. And so you have to be testing it out like every three to six months and not like. It's testing it out one week and you're like, this is not working. It's like, well, it's not going to work that quick.
You need to actually give it time to actually set in fee. If it's working or you need to tweak it and change it.
Gotcha. Gotcha. Okay. And so a service like tailwind. When you say pin 10 times a day. Cause I'm sure people listening are like, I don't want to have to set like a timer so that I remember 10 times a day to go do this.
It's like setting it up and auto scheduling it so that it's literally pinning the stuff without you having to be present. Right.
I batch . Um, and just so for clarification, also, you hear 10 pins a day. If you're thinking anything like Instagram or Facebook, you're like, Oh my God, that's a lot, but it's not as serious as it sounds.
Um, because when you're pinning to most typical boards and it's not at like you not just sitting there, like having the pin 10 pieces of new content every, every time you pin. So, um, yeah. Tell when I will maybe set up like 300 pins for the month and let it go.
Gotcha. Okay. And could sense since it is about like repurposing and everything.
I'm like, explain, like, if you had a blog post, like you said, like how to get, you know, like you have a, a core piece of content. That's like the top five things to do to get started on Pinterest. You could. Make different covers, like the images that people see. Right. And then like, so you could have multiple visual pins that all lead back to the same content piece.
Is that right? That
is right. You want us to be careful not to do like. Too much leading back to the same piece of content. Um, Pinterest does want youth to actually put new content on the platform. So, you know, try to actually create new pings of the content if you're using it organically. Um, so say for instance, if you're a podcaster, you probably have enough content that you are releasing the episode once a week to actually.
Drive traffic to consistently, but if you only have like one piece of content, it might not work out as great, because then you're going to only be creating, you know, you're going to just create new pit images for that same piece of content, but pictures are going to be like, you've just driving traffic to the same URL over and over and over again.
And they're not going to, um, it's not going to rank as high as it can. Because it's going to start there. You're not going to rank the other pants that you keep pinning. It's just going to be like, what was the first couple of pins you pinned to that we're going to rank those, but all the rest of them might not get as seen as much as the other ones.
So you're creating enough content, um, like always you don't have to do where it's like, do I have to come on a blog post every day or something like that. It's really finding out what works for you and making the platform work for you.
Gotcha. Gotcha. Okay. That makes sense. Yeah. Cause it's, and I know it, you know, it changes just like any other platform.
It evolves and everything over time. So
when it was last year around this time, it's completely different now. I mean, we're still like learning as it goes and which is fine because that's all platforms, like you said, um, as a part of their business and as a marketer for them, I just have to like, kind of go with it and it is out for me.
It's fun, but. To answer. I know, but to answer the question, you can create different pin images for more than, for the same link, because I usually create about 10 pin images for the same
thing. Okay. Gotcha. Okay. Yeah. That makes sense. And when you, so then when you say, like to go back to, um, you know, if something is pin worthy for somebody and even thinking of like optimizing it, so people find it, what is.
Like your best practices for yourself or with your clients? Like what are the things that you are being mindful of to ensure the highest rate of people clicking through and pinning themselves?
Yeah. So the first thing is the course, um, doing your research on your audience. So people, a lot of times they skip this step and that's like, one of my main things is really researching what your audience is searching for and knowing their pain points.
So like, if you go on to Pinterest, say for instance, you're a financial podcaster and you're not going to really type in financial podcasts, you're going to type in. The different topics that you cover on your podcast, because those are the types of things that people might be searching for. So maybe like how to save money, how to, you know, get side hustles, how to, um, build a emergency fund or something like that.
Those might be things that they're actually typing because that's what other pain points is, what they will be searching for solutions for. And then from there, You will see like the type of content that comes up so you can kind of know what type of content might best fit in. Then once you do that, it's about doing, um, that's a part of, this is also doing your keyword research.
So keywording because it is a search engine. You want to make sure you are keywording everything correctly so that it comes up in the right search engines. A lot of people get a little lazy on this part because it's not the sexy part. Right. But it is a search engine. So you have to make sure you're doing as much keyword research as you can so that your content comes up in as many places as, as possible.
And then once you do that, it's about creating the right pin images because it's visual platform. You want to make sure your actual content gets clicked on because if it's showing up in the search results and you're not getting clicks, that means something's wrong with your image, which is also why you should create more than one image.
For a piece of content because you don't know really what's going to resonate.
Gotcha. Gotcha. Okay. That makes sense. And so it's kind of like with the multiple images, I know, you know, let's say, um, I find a recipe and I go to pin it. That's why like it's pulling in all of those various images from the one post and then like, I can select my own as like my own visual reminder.
Right? Like, that's sort of how, like, if you have multiple images in a post, it will, when somebody goes to repin, it, it like. Kind of extrapolates all of them at once, right? Yeah.
You have to be careful if you are a blogger I'm about that because of course I know, especially food about progress. You're very picky about what type of pins that happens on the platform, because they want their food to look in the best way.
Of course. So when people go to those sites in there, you know, they just pin it. A lot of images do come up. I know a lot of us tried to have it where it's only like I will like restrict certain images from showing up in those, um, the options, because I only want you to select. Certain pins to actually pin back to Pinterest, because for some reason, people up in the craziest pan, it's like a pin about, or a blog post about a recipe.
And then you selected a picture of me. Like why,
if you do have a bunch of images, um, there's different ways you can block out which ones you want, pen and which ones you don't.
Okay. Cool. That's really good to know. I love that. Okay. So it's starting to all like, kind of make sense and come together, but I know that it's also a great tool for getting people onto your email list.
So moving them from one platform that you don't own. To a platform where like, you do have more ownership control over there. So explain a bit about that. So if we have opt-ins, if we have, you know, content that we like freebies and things like that, what is the best way to kind of get that out there? So that's, you know, we're not like over pinning it or whatever, but we're still driving traffic to it.
Yeah. So for me, if you have like a few opt-ins and of course I always create organic pins for it, but if you have like a standard one, I think the best way is always using Pinterest ads because it, you can, you don't have to change anything. It's just going to drive traffic to that specific place and it's much quicker and it's going to optimize it quicker.
And then the best way outside of that is that if you do drive people to other, like. Blog posts or something like that. Always have a call to action, because if your main thing is to use Pinterest to grow your email list, then you want everywhere that they go, that they see the option to join my email list.
There's a pop-up anything like that, which is why it's really good driving traffic to your specific website, because on your website, you can always invite them to join your email list, have a pop-up, um, just some call to action to get them to do that next step, as opposed to if you drive them. To maybe somewhere else, you can't give them that call to action that you want.
So that's one of the things. The second thing is if you do drive traffic to your opt-in pages, you need to make sure that it's optimized for cold traffic. So Pinterest traffic is very bouncy. Meaning if you use Pinterest yourself, you know that you clicked on a pin, you've gone someplace and you clicked back so quickly because right away it does not tell you or does not answer the question that you thought it was going to answer from the pin itself.
Like if you was to go to something about Facebook marketing and then you see that it's not like. The first thing you see is Instagram. You're like, Oh no, I don't want this. I was like going for Facebook marketing. And then, you know, because you're on a search engine, you've seen a whole bunch of other pins about what you're looking for.
So you can just easily go back and click on another pin. So on your, your opt-in pages, you want to make sure right away your, your headline is telling them what they're going to get, answering their question. She was making it easy for them to have an easy yes. To give you their email address.
Gotcha.
Gotcha. Okay, cool. And are there, um, you know, some like the people who I work with, some of them are business owners that serve other entrepreneurs and, you know, they're, they have a B2B business, so maybe they. Do brand strategy or email marketing or things like that. But then I also work with people who have more B to C businesses.
So like they might, um, be a mentor to nurses or, uh, might be a sleep coach, you know, they're, they're serving a consumer and not another entrepreneur. So do you find that like in either of those audiences, are there. Like if you're a B2B, is it more kind of, like you said earlier, earlier stage, like entrepreneurs, like who are searching on there?
Because I would imagine if you're already like mid to high six figures and seven figures, like you're probably not searching on Pinterest for answers at that point. Right.
Right. I would think that you might have somebody on your team searching, you know, somebody, maybe you have a VA and they're searching for.
How do you know, do you Pinterest marketing, for example, that's like my easiest lobbying, but it depends on, I think the entrepreneur, are they in the place where they're still kind of DIY ish or are they at the place where they have a team where they just stick to their own genius? They're not in that stage of like, kind of searching for something, um, because yeah, pin on.
Like I said where they are in their journey, because I know if I'm like a six or seven figure, I, I don't know what I'd be on Pinterest searching for. Um, business-wise cause I probably have like a hi coach or something like that, who can answer all my questions. Um, now while I'm hands off something for somebody else to kind of need to find something on maybe.
Gotcha. Okay. And I would imagine though, like, cause with some people it's, um, Like you said with those lower cost digital offers, if you have an offer like that and you know, and you are a multiple six or seven figure business, but you have some, or all like passive digital offers, then that could be a great place to like, maybe you have something that is more for beginners.
Like if you're, if you're an email marketer and you do done for you email, but you have like a. Low cost guide on getting started with email marketing. You could always leverage Pinterest to get some passive revenue your way. Um, yeah,
you have to, you have to think through the customer journey because people can definitely be at different stages.
Um, but also like your product turned me, like if you have a low ticket product, usually you have. And, you know, a next level product and then a next level product. So you're getting people in at the entry point to nurture them, to get to the high level point. So an example would be, um, I always use this story, but like I found my Pinterest mentor on Pinterest.
Like of course. And it was from her. I was a VA at VA at the time, and I was looking for like a Pinterest manager checklist or something like that. And she had one got her email list was on her email list for a little bit, then joined her Facebook group. There for a little while. Um, really building that know like, and trust from her.
So when she brung up her like her group coaching program, it was like a no-brainer for me. Because by that time, maybe it has been like two, three months. Um, I was ready to make that investment because I had gotten to know her better and it, but it all started from Pinterest. And you have to really think where are the different areas that your customer could be and where they have to start to kind of.
Get to know you because most people are not going to make a big investment if they just came across you, even if you are on Instagram or something like that. And most of those people have been following you on Instagram for awhile. So it's good to know. Most people I know are most like even higher end coaches.
They usually have like a starting point to kind of bring people in so that he can start nurturing them.
Yeah. I love that. And I imagine too, for B to C like I have one client, I know that she. Um, uses Pinterest a lot because she is B to C and she serves moms and obviously a lot of moms are on Pinterest.
And so it totally makes sense for her to be there and to have like, yeah. When people are searching for those things that are in her niche, like in her wheelhouse, then they would come across her pins and then learn about her podcast and her. You know, posts and her free other free content and things like that.
Right?
Yeah. And it's different because like you said, this is the business. Obviously they're going to be looking for certain things, but even like those business owners, they can't be moms, so we can come across something else that they're on Pinterest for, because. It's not like, just because you start making high end money.
Actually Pinterest is known for a lot of their users. Aren't make like over a hundred K a year. So it's a place where people who we like to say have their credit card in hand are because they go there the place to kind of like escape or to find inspiration for something. So maybe if it's not even the business side of things, maybe they see something else that you have.
If you are a business to consumer.
Oh, absolutely. Cause I feel like that is when I do go on it. It's more like it's like recipes, it's hair inspiration, like for my funky hair color. And then like, it'll just be like random for funsies stuff and I've definitely. Found like Etsy shop owners where I'm like, Ooh, what's this, you know, like if I'm looking for like, I don't know, digital planner inspirations, and it links me over to someone's Etsy shop and I'm like, Oh, that I like the look of that like purchase, you know?
So definitely
I definitely go for buying things right. And inspiration.
Yeah. Yeah. And I, like, I imagined too that, because it is so visual, there's probably people listening who are like, I am not visually creative. So what is your suggestion for like, obviously Canva now has templates for everything and, you know, you can put stuff into your own brand colors and fonts and stuff, but do you have any suggestions for like how people could even get started with like, just making that process easier?
Yeah, by by your templates, creative Marty , um, is actually where I bought templates from, because I just, as much as I love creating things, um, my time is precious. So it's like, if I can save time, I'm rather buy something for like nine to $20 for some templates, um, that I think are really nice. And then I just change them to my brand colors.
Or you could easily tweak them because I'm not a huge fan of the CAMBA templates. Um, I feel like I have to tweak them more to make them kind of like what I want them to be. But if you are shorter in time, you're not that creative definitely go on creative market. Um, at sea there's probably a few others.
I think Gumroad is another one. Um, and find you, some templates definitely have templates because I've made it. So much easier. Um, I'm a very simple person, so I like to use more simple templates because it makes it more easier when I'm creating the pins. Um, because I create about 40 to 50 pins a month.
So I'm going to want to do it as quickly as possible.
Yeah. Oh, that makes so much sense. Yeah. No, nothing complicated. Nothing. That's going to take you hours and hours. Yeah. Cool. Well, thank you for that tip. That's super helpful. And I know that we're gonna talk about ads like using the ad feature on Pinterest, but I would love to know before we start talking about that.
So you kind of just mentioned you were doing VA work. Like how did you get started? Like, what is your journey with, through all of this. Yeah.
So I started as a, um, a general VA in May, 2019, I think may June, 2019. Um, and, and I was in like a, a small course and they had the option of like, one of the modules is about Pinterest management.
And at the time I was like, People pay people to pin, like what, and I don't know why I thought it was like so crazy when really people pay people to post on Instagram for them on Facebook. Like, it's the same thing, but of course, like many people, I still saw Pinterest as like where I get my recipes and my, um, Recipes that I do not make by the way.
Totally. Oh my gosh, that's me inspiration and all this, you know, fun, fun stuff, but I never really saw it as a search engine, but I know when I go there and type in stuff. Um, so. I got my first client and she actually happens to be a blogger and an Instagram influencer. And she was like, Pinterest is like her number one, um, traffic generator.
And she does not do anything really extra. She didn't even have like a Pinterest business account at the time. So that was like my like kind of weight in, I took a Pinterest management course, um, after I took the other course, just to kind of learn about it a little bit more and it's. That's how it kind of happened.
Like, and then last year I did, like I said, invested in, um, a Pinterest mentor. So that was really, really helpful to, you know, really grow as a Pinterest expert. I
love that. That's so it's so cool. And yeah, I think it's like in the modern world, it's so wild. What you can do as a job now, like all these things that were just, you could not, I mean, imagine like in high school and career day being like, you're going to sit at home with a laptop, putting digital pens on a website and people will pay you.
You'd be like, I, this is a lie. And I do not believe you
that all the time, I'm like. That's why I hate the question. Like where do you see yourself in five years? Because I'm like, listen, five years ago. I was not here in five years before that. I was not where I was. So I don't know, because I don't know what the role is going to be because I graduated high school in 2020.
2005. I'm like, we're not graduate. And even I graduated college in 2010 and at that point I was still going to do corporate America. You know, we were just becoming big, no one thought Facebook or Instagram was going to become what it is. No one thought, you know, people looked at people crazy for being.
YouTube famous. And now these people who are like eight year olds making millions of dollars from playing games, it's like, who would have thought, you know, I could imagine being a mom who told my child to turn off the game and turn off the video, and then I see this other child I'm like, that could have been my child.
Oh yeah, no. We have like kind of no limit to what people can do, which I think is amazing. Um, But it's always kind of fun, still explaining to people. I don't even try. Just be like, I'm a digital marketer because
people like I, or I'll be like, I teach Pinterest and they're like, What do you teach about him? Like it's, it's, it's more to it than that. Yeah. It's a
whole thing. It's a whole thing. I know. I, I, uh, not to go too off tangent, but like, I same thing in, in 2016, I didn't even know that a business coach or strategist, or like, I literally didn't know it was a thing.
Yeah. And even now I I'm fairly certain, my parents don't a hundred percent fully grasp what it is. I actually do.
I feel about my friends. Like I, they know that I have my own business. They know what I do, but I still don't think they understand how big the online space is. Um, when I try to explain it to them, cause like their Hemi say something like, Oh yeah, my coach made like 400,000 in a year.
They'd be like, you sure? She's not like scamming. No. This is, this is real. Like people really pay her, um, to do like lunches and stuff like that. And it's like, you're like, what is it like? Yeah, it's a lot. It's a whole
other, yeah.
I was just, I just wanted to become a VA because I used to live abroad in South Korea.
And when I moved back, I'm like, I don't want to do the corporate America thing anymore. I kind of want to travel, which the not have been because of COVID right. Like, um, And I was like, well, I'll just become a VA and I can just, you know, work from anywhere. And then I got open to this whole world and I'm like, what is this?
Like, this is like crazy. Cause I did not see this at all.
I know it's so it's so wild and I love that. You said you don't know where it will be in five years. Cause I feel the same. I'm like this world moves so fast now it's just, it's wild, but cool. Well, thank you. Thank you for explaining all that. So, and I know, you know, the, I definitely want to make sure that you explain the ads portion of it because, and, and you can, you know, fully explain it way better than I can, but my understanding of it is that.
Like when people think ads, I think Facebook ads it's like, oops, I got to spend a lot of money and that's really complicated. But my understanding is that Pinterest ads are like cheap, cheap, cheap, and like compared to Facebook, but they're really powerful. So yeah. So now like, okay, you got your pins, like you've got your stuff, you got it all set up.
So talk about like the monetization process now.
Yeah. So what I love about Pinterest ads is that it definitely can be cheaper. I like to say that you don't have to give Zuckerberg all your money, um, which is here. Like, so it, I can't say I don't really know Facebook ads like that. If I actually want to learn them for my own stuff to use both of them, because I do know that they both work well together.
Um, because you can retarget people from both ends. If you have both the Facebook. Pixel and the Pinterest tag, which is just a pixel on your website, then you can kind of cross, um, retarget people. But what I love the most is that it's just, it's more simple from what I hear. And like you said, it is cheaper.
So for example, I have a client right now and on average, we are at 86 cents. Per email signup. So that's pretty, pretty good to have an email sign up where it's less than a dollar and she loves it. And she does both Facebook and Pinterest as well. So we are getting a really good, um, return on that part of the investment because it's, she's getting hurt.
Her goal is email signups. So it really depends. What I think is one of the things that I like to say about Pinterest ads is that they're going to be different from Facebook. Like the audience is. Different. Um, if you have like something that's doing really well on Facebook, You might have to restructure your, like, you know, your sequence or your funnel for Pinterest, because once again, the traffic can be different.
It's it's, you know, the way that we target people is different on Pinterest and then you do on Facebook. So you have to be open to being ready to change things up. Maybe you have to change up your landing page. Maybe have to. Change it what's on your, thank you page for your trip wire to make it make sense for Pinterest.
Um, and of course always making sure that it is for cold traffic. Um, but it's not something that I say it doesn't take that much in money. Um, but it does take, still take money to actually see a return on your investment. .
Yeah, so it's, yeah. It's not like five bucks and then you're going to get a million people on your list.
But
yeah, I definitely recommend, um, like for my clients, it's a $20 minimum ad spend, um, per day. So it's like $600 minimum per month. And that's because you want to have enough money so that Pinterest can actually. Optimize your pins that start really producing the results that you want. And what as with any platform, you know, you have to be okay with spending money in order to make money.
And that's like the struggle a lot of people have with using any type of paid marketing. Um, because it's like, it's scary, but people don't use paid ads because. It's not scary. You have to, it's kind of the risk that you take as a business, across all platforms. But I do think Pinterest is definitely a place for most people to really try out and see if it's going to work for their business.
Um, because it is a lot of opportunity there and it's a lot of like more or less competition there and then the other platforms.
Gotcha. That makes yeah, that, that totally makes sense. And I think too, and maybe this is. Not accurate anymore, but I've heard that also. Like I know now, especially on Facebook, it's maybe a little less on Instagram, but on Facebook, like it's fairly easy to tell what is a sponsored ad versus like organic content from your friends, but isn't it true on Pinterest that the sponsored content, it looks more seamless.
Like it, it kind of fits the. Organic, like look more so than like on a Facebook ad.
Yeah, definitely. That's one of my favorite things, because it, I would say it. You know, on Facebook, you're just scrolling. You're, you're, you're a Facebook for whatever reason. You're not really there to like go off the platform and buy something on Pinterest.
You're there kind of to go off the platform and go to something. And a promoted pin is what they're actually called. Um, but promoted pin Pinterest ads. We use them interchangeably. Um, they, you don't even notice this promoted into the bottom of the pin. Um, so if you're scrolling. It just looks like a normal pen.
And then at the bottom, it'll say like promoted or, um, promoted. Yeah, I think it just say promoted. I'm like, what does it say? Um, so it says promoted right under it, but it usually, if they have keyworded correctly, it's probably going to show up in a normal search that you've been searching for, because it's going to show up in that keyword.
So it's not going to be too out of like, Oh, my God. It's just like jarring thing. That's here. Sometimes it does happen, but not all the time or as much as when you're on Facebook. There's just like this random ad that pops up that never leaves you alone because either we're talking, it's good to have good retargeting.
Um, for sure. But some people do not target really, really well or target really well. You'd be like, why aren't you talking to me for this? But yeah, it definitely is more seamless. It shows up more natural. And the best part about Pinterest eyes is that it really helps with your organic traffic as well, because you have to think that a Pinterest is on the platform.
So if someone is sharing that, that pen to their own audience, to their boards, it's going to get more organic traffic as well. And not just the promoted traffic.
Oh, okay. Okay.
You know, once you turn off a Facebook ad, that's it.
Yeah. Oh, that's cool. I didn't even realize that. I just assumed it would kind of like banish or something, but, um,
well, like there's not going to get as much, like I would say impressions or link clicks that is going to promote it.
But because if you've run, run something for, you know, a month or two months now it's had the chance to get shared and saved by many, you know, multiple people across the platform. So now it's going to actually be optimized more. Because people have been saving it more. So pinches can actually say, okay, we were indexing this the right way.
So it helps with your organic reach for that pin as well.
Oh, that's cool. That is really cool. Well, thank you. Oh my gosh. That's so helpful. And I feel like just from talking this out, it feels less scary. Cause it's, you know, it's sort of like with anything when you don't know, it feels really daunting and hard, but yeah.
I already feel like, Oh, okay. Yeah. That's I guess that would not be. So like difficult or challenging, especially repurposing the content that we're already putting out. Cause I know for so many of us, like we really are putting out more content than we even, I think, give ourselves credit for. And so you might've still get a little bit more traction with that where we can, some,
I always say start out slow, you know, don't feel like you have to, I guess, do the most right off the bat.
Um, if you don't feel like you have the time, but start off slow, see what you can do, because it's amazing as a top of funnel platform. So. If you don't know what that is, anyone listening, it just means it's a really good entry point for someone to find you and be introduced to you. And that's what most people want as businesses.
It's for people to actually find them new people, to find them enough. That's what Pinterest is great for.
Yeah, definitely. Well, cool. So I know I'm going to have in the show notes and you know, in, in the intro, I said where people can find you, but. Where do you want people to go next to say hi to you? And also, how do you work with people?
Yeah. So my favorite place to hang out with it's actually Instagram. It's not an engagement platform, really. Um, so I like to have my fun shenanigans on Instagram, so you can find me there and I'm pretty sure link it in the show notes. Favorite way to work with people. I have two signature offers. So of course, Pinterest ads is one of them.
And then my other way is my Pinterest VIB day. The is for bad-ass hypo. When people hear they like DBP, no, I mean, B and it's really about, it's what I call my Pinterest started kit. So it was really to help you learn how to really prepare to be on Pinterest so that you can know the how around, how to.
Convert people on and off the platform, because like I said, many people focus on strategy on like how many times the pin, how often to pin, you know, if you should have followers and followers, but I focus on what you need to be doing off the platform to actually convert pinners. For hopefully profit.
Yeah. I love that because yeah, it's, it's sort of like, I get, you know, when it's, uh, uh, food blogger is like, they just want people to land on their things so that they can get that passive ad revenue from people scrolling through. But when it's a business like mine or yours, or like my audience, they really want to, like, they're not getting passive Google ad revenue, whatever they, they want the.
New potential client. They want the warm lead and all of that. So
it's really important to understand what you need to do to actually be ready for Pinterest track rep or if you're already using it. And it's not converting because most people can get the traffic. Even if you use Pinterest ads, you can get the traffic, but if your traffic isn't converting, then.
Is the back end of you. Notice your landing page is your email sequence. It's you're not putting the right call to action. So I really like to really get dig deep into that. So help you actually convert the pinners.
I love it. I love it. Well, thank you. And I will say too, like you have, you have great teaching content on your Instagram as well, so people can learn a lot even just from following your Instagram.
So yeah, definitely. If you, if this like peaked your interest about Pinterest, go ahead and follow precious and check her out and learn from her because it's just, I feel like you make it feel so less. Terrifying and daunting and confusing. So I really appreciate,
I always be like, am I making this easy?
Cause I like to make things easy because I like it. So yes. Thank you for having me. It's been so much fun.
I like easy to, well, I appreciate it. Thank you against so, so much. Can everybody definitely go check her out?
Thank you.
