Ep. 072: The Trap of "Affordability"

It's understandable when well-meaning entrepreneurs say they want to make their offers "affordable" or "accessible." Generally, a lot of small business owners have big hearts and want to help people. But doing this can lead to tremendous frustration and can quickly lead to burnout. The reality is that we all have people who are best suited for the offers we want to deliver at a price point that matches our experience and capacity to deliver it. There are plenty of other ways to give value for free or very cheap, but they don't have to be directly tied to your time.

LINKS & RESOURCES MENTIONED TODAY:

• Your Next Big Thing Intensive: http://bit.ly/nbt-intensive